SEO Lead; Local SEO & Google Business Profile — Home Services

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SEO Lead (Local SEO & Google Business Profile — Home Services)

Location
Remote

Time Zone
US Time Zones (EST–PST)

We are hiring a highly experienced SEO Lead with deep, hands‑on experience in home‑services and service‑based industries to lead and scale SEO delivery across a portfolio of US‑based clients. This role is critical to performance and is not suitable for candidates without direct experience in home‑services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).

You will own strategy and execution across local SEO, Google Business Profile (GBP), service‑area businesses (SABs), competitive metro markets, and multi‑location/franchise environments
. This is a hands‑on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.

You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service‑based businesses.

• Own SEO strategy and execution for a portfolio of home‑services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)

• Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition

• Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts

• Stay current on Google algorithm updates,
  local SEO changes
  , AI‑influenced search behavior, and E‑E‑A‑T considerations specific to service businesses

• Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls

• Drive consistent GBP ranking improvements across primary and surrounding service areas

• Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals

• Conduct city‑level and service‑level keyword research for local expansion

• Support sustained map pack visibility in highly competitive metro markets

• Manage and improve local SERP performance for service‑area businesses without storefronts

• Build content strategies for service pages, city/location pages, blogs, and topical authority clusters

• Create SEO briefs aligned with local intent, conversion goals, and service‑based search behavior

• Review content for SEO quality, local relevance, and lead‑generation effectiveness

• Collaborate with internal and external writers (human and AI‑assisted) while maintaining strict quality standards

• Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home‑services verticals

• Maintain simple, scalable backlink playbooks that support local authority and trust

• Monitor backlink gaps, authority metrics, and competitive benchmarks

• Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals

• Work directly with Word Press and development resources to implement SEO improvements

• Support scalable multi‑location site structures and internal linking strategies common in home‑services businesses

• Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility

• Collaborate with paid media and LSA teams to align messaging and growth priorities

• Communicate SEO priorities clearly to internal stakeholders and support consistent execution

• 3–5+ years of hands‑on SEO experience with direct, proven experience in home‑services or service‑based industries

• Demonstrated success improving local SEO and Google Business Profile rankings for service‑area businesses

• Experience competing in highly competitive local markets (map pack + organic results)

• Strong familiarity with multi‑location and franchise‑style SEO structures

• Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)

• Strong proficiency with Word Press, including…