Ads Campaign Manager​/Strategist; Meta & Google Ads - A288

Overview

Industry AdTech / Performance Marketing / Digital Advertising

Work Arrangement Fully remote with required overlap in EST working hours

Job Type Full-time

Work Schedule Monday to Friday — 40 hours per week (EST)

Locations

• LATAM (Brazil, Colombia, Mexico, Argentina)
• Philippines
• Other remote regions with strong English proficiency and digital marketing experience

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.

Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for:
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Why Work with Us?

At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

Our client is a performance-driven digital advertising organization focused on helping businesses generate high-quality leads and scalable growth through paid media. They operate in a fast-paced, data-driven environment and emphasize operational excellence, consistency, and long-term partnerships. The team values reliability, structured execution, and continuous optimization across advertising channels.

The Ads Campaign Manager / Strategist will own the full lifecycle of Meta and Google Ads campaigns, from strategy and launch to optimization and scaling. This role sits within a performance marketing environment where data, experimentation, and execution quality directly impact revenue outcomes. You will work cross-functionally with creative, CRO, and account teams to improve funnel performance and conversion efficiency. The work is highly execution-focused, analytical, and detail-oriented.

This role is best suited for someone dependable, proactive, and comfortable managing multiple campaigns independently in a structured system.

You will directly influence client acquisition and revenue growth through consistent campaign optimization and data-driven decision-making. Your work will reduce cost per lead, improve lead quality, and support scalable paid media systems. By maintaining reliable execution and clean account structures, you will enable leadership to confidently delegate and scale operations. Your contributions will strengthen performance predictability, internal trust, and long-term client success.

• Campaign Strategy & Execution – 35%
  • Develop and implement full-funnel strategies across Meta and Google Ads platforms.
  • Launch, manage, and optimize campaigns across Search, Display, You Tube, and paid social.
  • Build and test audiences, creatives, ad copy, and bidding strategies.
  • Conduct keyword research, competitive analysis, and funnel evaluations.
• Performance Optimization – 25%
  • Analyze campaign performance daily to reduce CPL and improve lead quality.
  • Execute structured A/B tests across creatives, copy, audiences, and landing pages.
  • Troubleshoot tracking, attribution, and conversion discrepancies.
  • Collaborate with CRO teams to improve landing page conversion rates.
• Account Ownership & Reporting – 20%
  • Maintain organized, scalable ad account structures.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Monitor tracking, tagging, and conversion accuracy across platforms.
  • Identify scaling opportunities and proactively flag risks or inefficiencies.
• Creative & Messaging Collaboration – 10%
  • Brief creative teams on performance-driven ad requirements.
  • Share insights for new messaging angles and creative testing frameworks.
  • Ensure alignment between ad creative and landing page experiences.
• Cross-Functional Collaboration – 10%
  • Work closely with senior ads specialists, CRO teams, creatives, and account managers.
  • Participate in…