Digital Direct Marketing Manager

LOCATION:

Cape Town, ZA

MCI is one of the fastest-growing tech-enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. We deliver Customer Experience (CX), Business Process Outsourcing (BPO), and Anything-as-a-Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e-commerce, and financial services. Our contact centers are powered by both on-site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs.

At MCI we are committed to fostering an environment where professionals can build meaningful careers, access continuous learning and development opportunities and contribute to the success of a globally expanding, industry-leading organization.

We are seeking a strategic and performance-focused Digital Direct Marketing Manager to lead the planning, execution, and optimization of data-driven marketing programs that accelerate growth and deepen customer relationships. This role is designed for a leader who can translate business objectives into measurable digital strategies, guide campaign execution teams, and continuously improve marketing effectiveness through analytics, innovation, and customer insight.

Role Summary The Digital Direct Marketing Manager owns the direct-to-customer digital marketing strategy and oversees campaign delivery across channels. This role leads a team of marketing specialists, manages marketing technology utilization, and drives performance through segmentation, automation, and data-led decision-making.

This position requires working hours aligned with the United States, ensuring seamless communication and collaboration across teams and stakeholders within this time zone.

To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.

Key Responsibilities:

• Develop and execute the overall digital direct marketing strategy aligned with acquisition, engagement, and retention goals.
• Lead the planning and orchestration of multi-channel campaigns across email, SMS, digital media, and CRM ecosystems.
• Manage and mentor marketing specialists, ensuring operational excellence and professional development.
• Establish segmentation frameworks and lifecycle marketing programs to deliver highly personalized experiences.
• Analyze campaign and customer data to identify trends, optimize performance, and inform future strategy.
• Own campaign performance metrics, including conversion rates, customer value, and return on marketing investment.
• Partner with analytics, product, and sales teams to align messaging with customer insights and business priorities.
• Oversee marketing automation platforms and ensure tools are fully leveraged to drive efficiency and scalability.
• Implement testing strategies (A/B, multivariate, journey optimization) to continuously improve outcomes.
• Manage marketing calendars, budgets, and resource allocation to ensure timely execution.
• Ensure compliance with data privacy regulations and marketing governance standards.
• Present performance reports and strategic recommendations to senior leadership.
• Identify new technologies, channels, and innovations to enhance digital engagement and competitive positioning.

WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION?

All positive, and driven applicants are encouraged to apply. The Ideal candidates for this position are highly motivated and dedicated and should possess the below qualities:

• Bachelor’s degree in Marketing, Business, Data Analytics.
• 3+ years of experience in digital marketing, with at least 2 years in a leadership or strategic role.
• Proven success developing and scaling direct-to-customer marketing strategies in a data-driven environment.
• Strong expertise in CRM, marketing automation, and customer segmentation methodologies.
• Demonstrated ability to analyze complex datasets and translate insights into actionable strategies.
• Experience managing campaign life cycles from concept through execution and optimization.
• Strong leadership, coaching, and stakeholder management capabilities.
• Experience managing budgets, forecasting ROI, and aligning spend to performance outcomes.
• Deep understanding of digital marketing channels, attribution models, and customer journey design.
• Excellent communication skills with the ability to influence cross-functional partners and executives.

• Experience implementing or optimizing marketing technology stacks (Mar Tech integrations, CDPs, AI-driven personalization).
• Background in high-growth, technology-enabled, or performance marketing environments.
• Certifications in digital marketing, analytics, or marketing automation platforms.
• Familiarity with predictive analytics, customer scoring models, or advanced segmentation techniques.
• Experience leading…