Digital Direct Marketing Specialist

Cape Town, ZA

MCI is one of the fastest-growing tech-enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. We deliver Customer Experience (CX), Business Process Outsourcing (BPO), and Anything-as-a-Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e-commerce, and financial services. Our contact centers are powered by both on-site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs.

At MCI we are committed to fostering an environment where professionals can build meaningful careers, access continuous learning and development opportunities and contribute to the success of a globally expanding, industry-leading organization.

We are seeking a detail-oriented and results-driven Digital Direct Marketing Specialist to execute targeted campaigns that drive customer acquisition, engagement, and retention.

This role is ideal for a marketing professional who thrives in a data-led environment, enjoys optimizing performance, and is passionate about delivering personalized digital experiences that generate measurable business outcomes.

The Digital Direct Marketing Specialist is responsible for the hands-on execution of multi-channel direct marketing campaigns across email, SMS, paid digital, and CRM platforms. This role works closely with analytics, creative, and operations teams to ensure campaigns are delivered accurately, on time, and optimized for performance.

This position requires working hours aligned with the United States, ensuring seamless communication and collaboration across teams and stakeholders within this time zone.

To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.

• Execute end-to-end digital direct marketing campaigns, including email, SMS, push notifications, and targeted digital advertising.
• Build and manage audience segmentation using CRM and marketing automation tools.
• Develop and deploy personalized customer journeys aligned to lifecycle stages and behavioral triggers.
• Coordinate campaign setup, QA, deployment, and post-launch validation to ensure accuracy.
• Monitor campaign performance metrics such as open rates, CTR, conversion, and ROI.
• Conduct A/B testing on messaging, creative, timing, and targeting strategies to improve engagement.
• Collaborate with design and content teams to produce compelling, on-brand marketing assets.
• Maintain marketing calendars and ensure campaigns align with broader business initiatives.
• Support database hygiene, compliance, and opt-in/opt-out management in accordance with regulations.
• Generate performance reports and actionable insights to guide optimization strategies.
• Assist with lead nurturing programs and retention marketing initiatives.
• Stay current on digital marketing trends, tools, and customer engagement best practices.

WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION? All Positive, And Driven Applicants Are Encouraged To Apply. The Ideal Candidate s For This Position Are Highly Motivated And Dedicated And Should Possess The Below Qualities.

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3+ years of experience executing digital direct marketing campaigns in a fast-paced environment.
• Hands-on experience with marketing automation and CRM platforms (e.g., Hub Spot, Salesforce Marketing Cloud, Marketo, or similar).
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies.
• Experience analyzing campaign data and translating insights into optimization actions.
• Proficiency in email marketing tools, campaign builders, and analytics dashboards.
• Working knowledge of CAN-SPAM, GDPR, and other relevant data privacy regulations.
• Excellent project coordination skills with strong attention to detail and deadlines.
• Ability to manage multiple campaigns simultaneously while…