Digital Marketing Coordinator

Digital Marketing Coordinator

The Digital Marketing Coordinator will support the Digital Manager in executing paid media campaigns, including managing assets, tracking links, reporting and performance administration.

This role works across both paid media and web teams to coordinate briefs, timelines, optimisations and campaign delivery, ensuring campaigns run smoothly and efficiently.

The Coordinator helps the team respond effectively to increased digital activity and ensures consistent, high-quality execution across Meta, Google, programmatic and on-site placements.

Campaign Briefing & Creative Collaboration

Brief designers and agencies on upcoming campaigns, assist with content planning and execution, and provide ad hoc copy for website banners. Ensure briefs are accurate, on time, and meet specifications.

Campaign Content Management & Execution

Manage content plans for website and paid media campaigns. Coordinate with merchandise, photography, and creative teams to ensure visuals and copy are delivered on time. Approve campaign proofs, create UTM links, and quality-check execution.

Ad hoc Campaigns / Projects & Administration

Support the Digital Marketing team with special projects and administrative tasks, ensuring work is delivered according to timelines, brand guidelines, and best practices.

Performance Monitoring & Reporting

Maintain weekly, monthly, and quarterly reporting decks for web campaigns and provide product feed information for paid ads.

Stakeholder & Cross-Functional Collaboration

Liaise with external brands and internal teams to coordinate launches, promotions, and campaign-related communications.

Market & Competitor Insights

Conduct research and analysis on competitors and market trends to inform campaigns and content strategy.

Essential:

• National Diploma in Marketing or similar

Preferred:

• A qualification in SEO, Information Systems, web and mobile design or development
• Google accredited courses

Essential:

• A minimum of 1-2 years’ relevant digital experience gained in a Digital Marketing environment

Preferred:

• Experience gained in a Retail environment
• A working knowledge of the latest MS packages (Word, Excel, Power Point & Outlook) is an important requirement
• A working knowledge of Search Engine Optimisation and Web based CMS

• Knowledge of job ticketing system
• A working knowledge of Digital Media Mix and reporting metric will be advantages
• Knowledge of digital reporting and various analytical tools
• Knowledge of digital channels i.e. web, digital media, social media, USSD and App’s
• Knowledge of digital industry, trends, tools and techniques and the integration thereof
• Knowledge of SEO, UX and Website product Uploads
• Knowledge of latest SEO and Digital marketing trends and best practises

• Advanced problem-solving skills
• Excellent written and verbal communication skills
• Presentation skills
• Attention to detail
• Time-management

• Work in results driven and performance focused environment
• Be adaptable to change initiatives
• Be self-motivated
• Deliver work on time
• Work independently & in a team
• Contribute to and integrate with the bigger marketing team & other stakeholders
• Have a high level of integrity/sensitivity to confidential information
• Effectively deal with numerous tasks and priorities