Web Content Specialist: Sunbet

Job Purpose

The Web Content Specialist will be responsible for executing and maintaining digital content across Sun Bet’s web platforms, ensuring accurate, compliant and high-quality website, game, and marketing content. The role involves updating CMS platforms (AEM, Webflow), creating HTML emailers, performing QA checks, resolving issues, and supporting marketing and product teams with timely content rollout. This position ensures consistent brand presentation, optimised publishing workflows, and an engaging digital experience for users.

Job Scope

• Upload new games and associated content (images, banners, metadata)
• Create and update game lobbies within AEM
• Upload, update, and publish Terms & Conditions pages
• Ensure content accuracy, consistent formatting, and compliance alignment
• Manage version control and ensure timely publishing of all updates
• Build and update pages, templates, and components using existing Webflow systems
• Ensure responsiveness, accessibility, and brand consistency across all Webflow pages
• Implement updates to marketing pages, landing pages, campaign pages, and SEO elements
• Troubleshoot Webflow-related issues and resolve layout or functionality bugs
• Manage content updates including text, images, promotional banners, and media
• Build responsive HTML emailers for marketing campaigns
• Work with designers to translate visual assets into functional HTML files
• Ensure compatibility across major email clients
• Manage file delivery, testing, and approval workflows
• Conduct QA testing for all web updates prior to publishing
• Collaborate with marketing and product teams to ensure timely content rollout
• Maintain strong documentation of all uploads, updates, and workflows
• Support reporting on web updates, performance issues, and recurring bottlenecks
• Identify optimisation opportunities across publishing efficiencies and CMS operations
• Monitor web performance basics (load speed, broken links, formatting issues)