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Product Manager - Data & Analytics; Customer

Job in Cape Town, 7100, South Africa
Listing for: BAT
Full Time position
Listed on 2026-02-24
Job specializations:
  • IT/Tech
    Data Analyst, Data Science Manager, Business Systems/ Tech Analyst
Job Description & How to Apply Below
Position: Product Manager - Data & Analytics (Customer)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco South Africa has an exciting opportunity for a Product Manager – Data & Analytics (Customer) in Cape Town

FUNCTION: IDT

SUB FUNCTION:
Data and Analytics

CITY & COUNTRY:
Cape Town, South Africa

REPORTS TO : IDT Area Lead – Customer

GEOGRAPHIC SCOPE : DRBU (Area) – SSA (South Africa, Kenya, Nigeria & West & Southern African Markets (WESA)

What are the key objectives and expectations from this role?

With major global changes towards becoming a data centric organisation on the horizon, and moving towards a more globally centralised architecture, the core accountabilities of this role is to assist the IDT Regional D&A Manager with the design, schedule and embedding of the proposed changes, alongside with the continual uplift of the region and delivery of high value use cases with the DRBU.

What

is the direct impact of this role on the team or organization?

The D&A Product Manager serves as the key contact for leading Customer insights across SSA markets and will serve as an SME for data and analytics.

Your key responsibilities will include:
  • Assist in building analytical capabilities and insights to drive key decision making across our DRBU.
  • Assist with managing developers and teams across the delivery framework.
  • Manage cross-functional teams, ensure on‑time delivery, communicate effectively with sponsors, collaborators and project teams.
  • Assist with mentoring and development of D&A value stream – G34 and Service Providers.
  • Assist with finding opportunities and uplift of end markets, as required, based on the prioritised backlog.
  • Including gap analysis for operational data required in systems and assistance to ensure all processes are being followed. This will include strong stakeholder management and change control processes.
  • Assist to develop the corporate data model by sharing key requirements from the different end markets within APMEA SSA.
  • Partnership with business teams in all functions at all decision‑making levels to understand and identify data requirements to feedback and ensure the global data model fits with end market requirements.
  • Assist with transformation of the data environment, ecosystem, models, ways of working, whilst continuing to deliver for the region.
  • Assist resource management as we transition to global services operating model and resource teams.
  • QA of all work from delivery teams to ensure correct processes have been followed and governed.
  • Cost tracking, including effort estimate and cost estimation, cost tracking and recharging as required to assist the IDT Regional D&A Manager and Finance Teams.
  • Assist developers working on the use cases with stakeholder management, quality management and ensuring the correct processes are being deployed and that the use case offers value to the business.
  • Including assisting with benefit realisation tracking and management.
  • Oversee the management of internal scoping practices to ensure they are being delivered in the best way that align with BAT’s pillars, objectives and strategies.
  • Drive discovery from both a qualitative and quantitative context to build solid, data‑driven business plans and strategies.
  • Ensure there is a great user experience for all use cases delivered to our partners and ensuring all aspects of the use case are customer‑centric, easy to use and deliver, and that the interested parties are managed professionally with full, complete and concise communication.
What are we looking for?

ESSENTIALExperience Required
  • Experience between 4+ years within marketing or customer insights and planning teams delivering various test and learn strategies to improve engagement.
  • High awareness of data analytics platforms, data management and governance along with an understanding of marketing technologies needed to drive insights adoption.
  • Experience working in an agile delivery model and to facilitate / translate data strategy into an actionable operating model…
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