Analytics & Tag Management Specialist

WHO WE ARE DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands.

It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire.

DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives.

WHAT YOU’LL DO We need a technical analytics expert for ongoing support across our luxury client portfolio.

You'll handle implementation, troubleshooting, and optimization of tracking infrastructure while building measurement frameworks and dashboards.

Technical Implementation (50% of time):
Set up and configure Google Tag Manager, GA4, and conversion tracking Implement Facebook Pixel, CAPI, Tik Tok Pixel, Pinterest Tag Configure server-side tracking (Stape.io) Set up cross-domain tracking and consent management (One Trust) Handle Google Ads, Floodlights, and remarketing tags Troubleshooting & Support (25% of time):
Debug tracking issues when things break Provide day-to-day Slack support during business hours Fix pixels not firing, data layer issues, conversion tracking problems Monitor data quality and flag anomalies Response time: 1-2 hours for critical issues Strategic Analytics (25% of time):
Design measurement frameworks for luxury customer journeys Build Looker Studio dashboards for clients and internal teams Recommend analytics best practices Create documentation and training materials WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE

Required:

6+ years minimum hands-on experience with GTM and analytics implementation Expert with Google Tag Manager (including custom JavaScript) Deep knowledge of GA4, Google Ads, Floodlights Strong experience with Facebook Pixel & CAPI, Tik Tok Pixel Big Query knowledge and Windsor.ai /supermetrics knowledge Proficient with Stape.io (server-side tagging) Experience with One Trust or similar consent management platforms Looker Studio dashboard creation skills Excellent troubleshooting abilities Able to explain technical concepts clearly to non-technical stakeholders Autonomous contributor with strong project management and written communications skills Fluent English (written and spoken) Nice to Have:
Matomo analytics Luxury brand or private banking experience HOW DO WE KEEP YOU SMILING?

DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022.

Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.

We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.

Equality and inclusivity are the cornerstones of our recruitment philosophy.

We champion diversity and inclusivity, not just in words but through meaningful actions​​.

In line with our ethical standards and values, we consciously choose not to engage with tobacco companies, military organizations, or governments​​.