Marketing Analyst

Salary

R  to R 1, per annum (depending on experience)

Cape Town (Hybrid – 3x per week in-office)

Be a driving force in a fast‑growing, innovative online lending business that is revolutionizing financial solutions through technology and data. The team is at the cutting edge of precision analytics, seeking a Senior Commercial Marketing Analyst to own and optimise the entire customer acquisition and conversion funnel. This is a pivotal, high‑impact role where the analyst will leverage data science, machine learning, and deep‑dive analytics to directly influence business profitability and growth.

The successful candidate won’t just report on marketing performance – they’ll be instrumental in developing and implementing predictive models that shape the company’s marketing spend, personalization strategy, and overall customer experience. They’ll be joining a highly collaborative and innovative team, working on cutting‑edge analytics projects that directly impact business growth. If you are a technically astute marketing analyst who thrives on solving complex optimisation problems and translating data into actionable business strategies, this is your chance to make a measurable impact and lead the charge in a dynamic fintech environment.

• Funnel Analysis & Optimization:
  Analyse the entire customer journey, from first touchpoint to loan funding, to identify key customer segments, predict drop‑off points, and recommend optimisations.
• Predictive Modelling:
  Develop and deploy machine learning models to predict customer intent, forecast conversion probabilities, and optimise marketing spend for maximum efficiency.
• Customer Acquisition & Attribution:
  Design and implement robust marketing attribution models to accurately track the effectiveness and ROI of all acquisition channels (e.g., organic, paid, social, referral).
• Experimentation and CRO:
  Lead A/B testing and multivariate analysis initiatives to continuously improve user experience, conversion rates (CRO – Conversion Rate Optimisation), and funnel personalisation.
• Data Analysis & Reporting:
  Use tools like SQL to analyse large datasets and build real‑time dashboards for monitoring key funnel performance metrics using tools like Tableau or Redash.
• Cross‑Functional Alignment:
  Work closely with the digital marketing, product, and other teams to align strategies, improve customer targeting and personalisation, and embed data‑driven insights into the customer journey.
• Strategic Development:
  Develop predictive models for lead scoring and loan eligibility likelihood to enhance decision‑making across the business.

• Education:
  
  A Degree in a relevant field.
• Experience:
  
  3+ years of hands‑on experience in marketing analytics.
• Analytics Tools:
  Essential experience with digital marketing analytics and tracking, including Google Analytics and Google Tag Manager, as well as marketing attribution.
• Technical Proficiency:
  Comfortable working with data (SQL, Python, or R experience is a plus, but not required to be an expert).
• Modelling Expertise:
  Knowledge of and practical experience with machine learning techniques (regression, clustering, classification) specifically for funnel optimisation.
• Optimization
  
  Skills:
  
  Expertise in A/B testing methodologies and CRO (Conversion Rate Optimisation).
• Data Visualization:
  Background in data visualisation tools such as Tableau, Redash, or Looker for building monitoring dashboards and generating insights.
• Domain Knowledge:
  Demonstrated understanding of the customer acquisition and conversion lifecycle in an online business.