Digital Media Buyer & Data Analyst

Role purpose

The Digital Media Buyer & Data Analyst will support with planning, executing, optimising and reporting on digital media campaigns across relevant paid-media platforms.

The role combines hands-on media buying with strong data analysis. The successful candidate will help ensure campaigns are launched accurately, budgets are managed effectively, performance is continuously improved and stakeholders receive clear, actionable reporting.

• Assist with the planning and execution of digital media campaigns across platforms such as Google Ads, Meta, Tik Tok, Linked In, programmatic display and other relevant channels.
• Build, launch and manage campaigns in line with approved media plans, budgets, timelines and objectives.
• Manage campaign setup, including audiences, targeting, placements, bidding strategies, tracking parameters and creative specifications.
• Monitor campaign pacing and ensure budgets are spent accurately and efficiently.
• Conduct ongoing campaign optimisation to improve reach, engagement, traffic, leads, conversions and return on investment.
• Support audience research, keyword research, competitor analysis and media-channel selection.
• Coordinate with creative, content and account teams to ensure that campaign assets are delivered on time and meet platform requirements.
• Perform campaign quality assurance before launch and troubleshoot delivery or tracking issues.
• Stay informed about platform updates, emerging digital channels and media-buying best practices.

• Collect, validate and consolidate campaign data from multiple platforms and analytics tools.
• Maintain accurate dashboards, reporting templates and campaign trackers.
• Prepare weekly, monthly and post-campaign performance reports.
• Analyse performance against campaign objectives, benchmarks and agreed KPIs.
• Translate data into clear insights, recommendations and next steps and other stakeholders.
• Identify trends, opportunities, anomalies and areas of underperformance.
• Support attribution, conversion tracking and measurement processes.
• Help improve reporting efficiency through automation and standardised data practices.
• Maintain accurate records of budgets, spend, campaign results and optimisation activity.

• Work closely on media strategies, campaign priorities and performance reviews.
• Provide reliable day-to-day campaign and reporting support.
• Communicate campaign progress, risks and performance concerns proactively.
• Participate in planning meetings, reporting sessions and campaign reviews.
• Assist with presentations, media plans, forecasts and performance summaries.
• Build productive working relationships with internal teams, clients, media partners and platform representatives where required.

• Relevant qualification in marketing, advertising, media, data analytics, business or a related discipline.
• Experience in digital media buying, paid-media campaign management or performance marketing.
• Working knowledge of platforms such as Google Ads, Meta Ads Manager and Google Analytics 4.
• Strong Excel or Google Sheets skills, including formulas, pivot tables and data manipulation.
• Good understanding of digital marketing metrics, including CPM, CPC, CTR, CPA, CPL, conversion rate, ROAS and ROI.
• Ability to interpret campaign data and turn findings into practical recommendations.
• Strong numerical ability and exceptional attention to detail.
• Good organisational and time-management skills.
• Ability to manage multiple campaigns, deadlines and priorities.
• Clear written and verbal communication skills.
• A proactive, curious and solutions-focused approach

• Experience with Looker Studio, Power BI, Tableau or another data-visualisation platform.
• Experience with Tik Tok Ads, Linked In Campaign Manager, programmatic platforms or additional paid-media channels.
• Knowledge of Google Tag Manager, tracking pixels, UTM structures and conversion tracking.
• Experience with e-commerce, CRM or marketing-automation data.
• Familiarity with SQL or other data-analysis tools.
• Relevant Google, Meta or analytics certifications.

Performance will be assessed against:

• Accuracy and timeliness of campaign implementation.
• Effective budget management and campaign pacing.
• Achievement of agreed media and performance targets.
• Quality and consistency of campaign optimisation.
• Accuracy, clarity and timeliness of reporting.
• Quality of insights and recommendations.
• Reliability of tracking and campaign data.
• Responsiveness to campaign issues and stakeholder requests.
• Contribution to improved media efficiency and return on investment.

The ideal candidate is:

• Analytical and comfortable working with numbers.
• Highly detail-oriented and accurate.
• Commercially aware and performance-driven.
• Curious about customer behaviour and digital trends.
• Proactive, dependable and accountable.
• Comfortable working independently while taking direction
• Able to explain complex performance…