Digital Marketing Specialist; SA

BBD is an international software solutions company helping businesses solve complex challenges through smart, scalable technology. With over 40 years of experience across industries, we combine deep technical expertise with a practical understanding of business to deliver solutions that create long-term value.

Our services span digital enablement, software engineering and solutions support, including cloud engineering, data science, product design, and managed services. From modernising legacy platforms to building new digital products, we work closely with our clients to deliver technology that is built for scale, resilience, and real-world impact.

What sets BBD apart is our people. We’ve built our reputation on hiring exceptional talent, fostering a culture of continuous learning, and partnering closely with clients to deliver high-quality solutions that fit their unique environments and goals.

The culture

At BBD, our culture is built around collaboration, curiosity and continuous growth. We believe great software comes from empowered teams, diverse thinking, and people who genuinely enjoy solving complex problems together.

Our environment is professional without being rigid, with a flat structure that encourages openness, knowledge sharing, and direct collaboration across teams and disciplines. You’ll work alongside talented, passionate people on meaningful projects across a range of industries and technologies.

We place a strong emphasis on personal growth and believe every BBDer should have the space, support and opportunities to shape their own career journey. Whether that means deepening technical expertise, exploring new technologies or growing leadership skills, continuous learning is part of how we work.

With hubs across multiple cities around the world, we’ve built a strong culture around distributed delivery and flexible hybrid work. Our offices are designed to support connection and collaboration, whether that’s through in-person workshops, team events, shared lunches or simply good coffee and great conversations.

Recognition also matters  celebrate the impact our people make through peer recognition, awards, performance-based bonuses, and opportunities to take on meaningful responsibility and grow their careers.

The role

As a Digital Marketing Specialist at BBD, you will be a pivotal member of our team, responsible for developing, executing, and optimizing digital marketing strategies across various channels to drive business growth. Your role will involve strategic planning, campaign management, and leveraging your expertise to drive brand visibility, engagement, and conversions.

Key Responsibilities:

Campaign Management:

• Develop comprehensive briefs and strategies for digital marketing campaigns.
• Plan, budget, and execute campaigns, ensuring optimal use of resources.
• Create media plans and execute roll-out strategies.
• Conduct audience and keyword research for targeted campaigns.
• Collaborate with copywriters and designers for compelling content.
• Schedule and optimize ads for maximum impact.
• Provide interim and comprehensive campaign reports, analysing performance and making data-driven recommendations.

Paid Ads Expertise:

• Manage paid ads across various platforms including Linked In, Google, Bing, X, Facebook, and Instagram.
• Manage budgets and resources effectively to maximize ROI.

Reporting:

• Oversee reporting on all marketing and digital marketing activities.
• Generate quarterly marketing reports for the board, highlighting key metrics and insights.
• Proficiently use tools like Google Analytics, Google Tag Manager, Google Search Console, Excel, and Power BI for data analysis and reporting.

Website Management and SEO:

• Lead website management, updates, and SEO optimization…