Junior Digital Marketing Specialist

Cape Town, South Africa

We are looking for a Digital Marketing Specialist to develop, execute and optimise digital marketing strategies across channels. You will own campaign planning and delivery, paid media, reporting, website/SEO work and day-to-day digital activity, with a clear focus on brand visibility, engagement and conversions.

Key Responsibilities

Campaign management

• Develop briefs and strategies for digital campaigns
• Plan, budget and execute campaigns, making effective use of resources
• Create media plans and manage roll-out
• Conduct audience and keyword research
• Brief and work with copywriters and designers
• Schedule and optimise ads
• Deliver interim and end-of-campaign reports with data-driven recommendations

Paid media

• Manage paid campaigns across Linked In, Google, Bing, X, Facebook and Instagram
• Own budgets and spend to maximise ROI

Reporting and analytics

• Oversee reporting across marketing and digital activity
• Analyse performance data and test content/scenario approaches
• Produce quarterly marketing reports with key metrics and insights
• Use Google Analytics, Google Tag Manager, Google Search Console, Excel and Power BI

Website and SEO

• Lead website updates and SEO
• Implement site changes so the website stays aligned with campaigns
• Work in Word Press and apply SEO best practice

Other

• Social media community management
• Digital marketing budget and planning

Qualifications and Skills

• Degree or diploma in Marketing, Communications or a related field
• Proven digital marketing experience spanning social, email, content, campaign management, paid ads, reporting and website/SEO
• Strong analytical skills and fluency with digital analytics tools
• Excellent written communication and creative writing
• Hands-on experience with Google Ads, Linked In Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, GTM, Search Console, Excel and Word Press
• Ability to manage multiple projects and hit deadlines
• Strong organisation, problem-solving and collaboration
• Results-focused, with a commercial mindset

Advantageous

• Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint or AWS Cloud Practitioner