Digital Marketing Specialist

Location:
Cape Town CBD, (Office-based)

UK-aligned

Working Hours:

10am-7pm (winter) and 11am-8pm (summer)

Reports to: Head of Marketing (UK)

Department: Marketing

Type: Full-time

This role will focus on SEO, content optimisation, and website performance
, with responsibility for managing updates in Word Press and coordinating with the internal IT/development team on technical requirements. You will also support CRM/email campaigns and assist with paid media activity.

The right candidate will have at least 3 years’ hands-on experience in SEO, content optimisation, and website management, with strong Word Press skills and the ability to work closely with technical teams.

• SEO
  • Conduct keyword research and optimise web pages, blogs, and landing pages.
  • Monitor rankings, site health, crawl errors, and Core Web Vitals.
  • Implement on-page SEO updates directly in Word Press
    .
  • Work with IT/development on technical SEO (schema, redirects, site speed, indexing).
• Content Optimisation
  • Collaborate with the content executive to brief, edit, and optimise content for SEO.
  • Refresh older articles and landing pages to improve performance.
• Website Management (Word Press)
  • Publish and update content in Word Press with correct formatting, metadata, and tagging.
  • Manage plugins, monitor performance issues, and elevate to IT when required.
• CRM & Marketing Automation
  • Build and send campaigns in Hub Spot and Brevo
    , integrated with Microsoft Dynamics.
  • Manage workflows, lists, and segmentation.
• Paid Media (Support Role)
  • Assist with Google Ads and Meta campaigns.
  • Optimise landing pages to improve conversion rates.
• Analytics & Reporting
  • Track organic traffic, rankings, and content engagement.
  • Report on KPIs (traffic, CPL, CTR, conversions) using Google Analytics, Hub Spot, and SEO tools.
  • Recommend improvements based on data insights.

• Minimum 3 years’ experience in SEO, digital marketing, and website management.
• Hands-on Word Press skills (publishing, plugins, on-page SEO).
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Strong knowledge of content optimisation for organic visibility and conversions.
• Familiarity with technical SEO (schema, redirects, site speed, indexing).
• Experience with Hub Spot plus exposure to Brevo/Dynamics.
• Analytical mindset with ability to build clear reports.
• Excellent English (written and spoken).

• Experience working with IT/development teams on technical site enhancements.
• Familiarity with Power BI or other advanced reporting dashboards.
• Industry experience in property, financial services, or fintech.

One Dome is a fast-growing property and fintech group in the UK, bringing together mortgage, protection, conveyancing, and wealth services into a single seamless home-buying and financial journey. With brands including One Dome, CMME, Coreco, Albany Park Finance, and Trussle
, we are transforming how people move home and manage their money.

We are building a world-class marketing team to drive growth across B2C and B2B channels, and are now looking for a Digital & SEO Marketing Executive to join our Cape Town office.

• Competitive salary
• Office-based position in London
  , working closely with our South Africa and UK teams.
• Ownership of SEO, content optimisation, and Word Press management across multiple brands.
• Hands-on experience across leading CRM/marketing automation platforms (Hub Spot, Dynamics, Brevo)
• Career progression into SEO Manager, Digital Marketing Manager, or Marketing Ops