Content Manager

Role Summary

The Content Marketing Specialist is responsible for producing high-quality thought leadership content that supports B2B marketing and revenue growth. This role focuses on developing strategic, value-driven content including case studies, blogs, and whitepapers to drive brand authority, lead generation, and client retention for a US-based internal client.

• Develop and write high-impact thought leadership content such as case studies, whitepapers, blogs, and long-form articles.

• Conduct research and interviews to extract client stories and industry insights.

• Ensure content aligns with brand positioning, SEO best practices, and overall marketing strategy.

• Work closely with the Digital Marketing Strategist to plan and deliver content that supports campaign objectives and pipeline generation.

• Maintain consistent brand voice across all content formats.

• Optimize content for search visibility using SEO tools and keyword research.

• Track content performance and make data-driven recommendations for improvement.

• Bachelors degree in Marketing, Communications, Journalism, or a related field.

Experience in one or more of the following sectors or environments:

• SaaS, Venture Capital, BPO, or BPaaS

• Fin Tech or Big 4 public accounting

• Investment Banking or AI/ML-driven technology products

• Previous roles with similar responsibilities and scale in B2B environments

• 3+ years of B2B content marketing experience, preferably in a technical, financial, or high-growth environment.

• Hub Spot (CRM and marketing workflows)

• SEO research & optimization tools (e.g., SEMrush, Ahrefs, Moz)

• Deliver 8+ high-quality content pieces per month (mix of blogs, whitepapers, case studies).

• Maintain consistency, accuracy, and brand alignment across all deliverables.

• Support content-driven lead generation goals in collaboration with the marketing team.

• Launch the initial set of content assets, including priority articles, case studies, and whitepapers.

• Establish a content calendar aligned to campaign and SEO strategies.

• Ensure all content is optimized for search, readability, and audience relevance.