Marketing Manager

Company Description

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

About Fairmont Hotels & Resorts:
At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. We know that to offer our guests the best, we first need to offer our employees the best. That is why you'll find exceptional work opportunities-throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific-as well as industry-leading training, career development, recognition and rewards, Fairmont Hotels & Resorts is a celebrated collection of hotels that included landmark locations like London's The Savoy, New York's The Plaza and Shanghai's Fairmont Peace Hotel.

Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment: we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!

Do what you love, care for the world, dare to challenge the status quo! #BE LIMITLESS

• A dynamic, creative and strategic thinker who will be responsible for the developing, management and execution of a comprehensive marketing plan to support business growth.
• Drives the marketing strategy to ensure it is aligned with all marketing efforts
• This role requires someone who can effectively collaborate with various stakeholders and manage multiple projects simultaneously.
• Special focus for this role is F&B marketing.

• Reports directly to the Director of Sales and Marketing
• Collaborating with the Sales and Marketing Team, external Marketing Consultants, hotel executive team and hotel departments to ensure that the marketing strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of Cape Grace.

• Assist in concept design and execution of marketing campaigns and evaluate ROI
• Assist in the daily management of the Marketing budget
• Assist in the management of contracts and relationships with agencies and suppliers.

• Custodian of the brand
• Ensure campaigns are aligned to the target audiences
• Oversee the creation and distribution of high-quality and engaging content
• Ensure that all collateral is appealing to the target audiences and in line with the brand
• Innovative and inspiring new ideas are implemented to compliment the brand communication strategy
• Assist the digital team in planning, execution, and management of digital marketing campaigns across various channels, including but not limited to, SEO, SEM, SEA, email marketing, content marketing, social media, and display advertising.
• Oversee the creation and distribution of high-quality and engaging content
• Ensure that the Marketing Strategy is aligned to the overall strategy of the hotel and in line with company values and brand.

• Ensure efficient and effective marketing strategy with focus to achieve goals outlined by Fairmont.
• Strategic oversight on social media processes to streamline campaigns and interventions with support of SoMe agency
• Maintain stakeholder relationships both internally and externally.
• Strategic oversight of social media campaigns as agreed upon.
• Strategic oversight a visual content strategy that aligns with our marketing goals – analysis of data monthly
• Manage social media platforms and performance tools
• Manage the execution of monthly communications calendar for social media channels, such as Facebook, Instagram and Linked In as supplied by SoMe agency
• Measure effectiveness of all social media interventions
• Plan and schedule photoshoots, video shoots, and locations.
• Manage the capture of high-quality…