Manager Omnichannel VM Excellence- EM

Purpose & Overall Relevance for the Organization:

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets supporting key channels. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.

Key Responsibilities:

• Work closely with Brand and Channel stakeholders to create market relevant and industry leading visual merchandising directives and plans.

• Ensure VM planning directives are delivered to the highest quality and on time and in full.

• Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals.

• Execute and leverage key category strategies for seasonal and new product launches.

• To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).

• Maximize impact of key brand and product campaigns

• Implement processes to drive efficiency and consistency at market and cluster levels.

• Support the ideation and creation of elevated retail activations.

• Department administration.

• Creation of reports and analysis of campaign executions.

• Contribute to the achievement of team objectives and KPIs.

• Additional responsibilities over and above this job description as and when the business needs.

KPI’s:

• Execution excellence of brand campaigns and stories

• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)

• Full price sell-through

• Go to market VM plan (preseason planning)

Key Relationships:

• Senior Manager Consumer Experience

• Brand Activations Director

• Business Unit Directors

• Market Retail & Franchise teams

• Market Store Development

• Cluster Omnichannel & DTC teams

• Creative agencies

Knowledge, Skills and Abilities:

• At least 5 years visual merchandising planning & training experience with sports brands or fashion
retail brands.

• Able to develop VM guideline & training materials independently.

• Creation of VM planning guidelines.

• Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)

• Detail oriented, organized, and dynamic.

• Knowledge of InDesign and Photoshop skills a bonus.

• Good interpersonal, negotiation and influencing skills.

• Good Project Management expertise.

• Functional experience with Sales/Retail.

• Excellent communication and presentation skills.

• Experience and passion for a cross-functional organization.

• Fluent in English