Manager Visual Merchandising Excellence - EM South

manager visual merchandising excellence - em south

purpose & overall relevance for the organization
lead and develop a high-performing visual merchandising (vm) team to deliver industry-leading campaign and promotional activations across south africa direct-to-consumer (dtc) and wholesale (whs) channels. Own the planning and execution of visual merchandising strategies, ensuring a consistent, premium and consumer-centric brand experience across all touchpoints.
drive the planning and definition of store layouts, floor plans and consumer journeys for all dtc store openings, refurbishments and whs branded spaces. Adapt and cascade global and emerging markets (em) visual merchandising concepts ensuring relevance while maintaining brand standards.
strengthen brand leadership by elevating the consumer experience across all physical touchpoints, maximizing full-price sell-through, enhancing net promoter score (nps) and supporting sustainable business growth.

• lead the planning and execution of visual merchandising strategies to deliver industry leading campaign and promotional activations across south africa dtc and whs channels.
• develop, maintain and continuously evolve visual merchandising standards, guidelines and best practices to ensure consistent brand presentation.
• define and drive the overall vm execution framework, ensuring alignment with global and emerging markets (em) directives while adapting concepts to local consumer needs.
• execute and leverage key category strategies to support seasonal campaigns, new product launches and commercial priorities across different store formats and key wholesale accounts.

• plan and define floor plans, product adjacencies and consumer journeys for all dtc store openings, refurbishments, relocations and whs branded spaces.
• ensure consumer centric merchandising solutions that enhance the shopping experience, improve product discoverability and drive conversion.
• apply a strong understanding of the retail journey and customer service experience to optimize store environments and elevate brand perception.

• drive consistent execution of store layouts, displays, campaign installations and promotional activations across dtc & whs channels.
• monitor compliance with visual merchandising standards through regular store visits, audits, and reviews, identifying opportunities for continuous improvement.
• coordinate and manage the end-to-end distribution of vm assets, installation guidelines, store communications and related administration.
• support the implementation of window executions, in-store merchandising and the assembly and deployment of in-store communication (isc) materials.

• lead, coach and develop the field & brand coach vm team to ensure high levels of capability, engagement and performance.
• design and deliver vm training programs, tools and resources to build merchandising excellence across stores and field teams.
• foster a culture of collaboration, accountability and continuous learning within the vm function.

• build strong partnerships with key cross-functional stakeholders, including marketing, retail operations, commercial (dtc & whs), em hub and store development teams.
• effectively communicate vm priorities, standards and execution requirements to field & brand coach vm teams, store managers and retail staff.
• ensure seamless alignment between business objectives and executional delivery across all consumer facing touchpoints.

• create, manage and present reports that evaluate vm execution quality, campaign performance, compliance results and business impact.
• analyse execution outcomes and consumer insights to identify opportunities for optimization and enhanced commercial performance.
• proactively identify and implement innovative visual merchandising solutions that improve customer engagement, elevate the consumer experience, increase conversion and maximize full price sell through.

• achieve consistent industry leading and…