Promoter
Listed on 2026-08-29
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Retail
Merchandising
About Premier FMCG
Premier FMCG is at the heart of South Africa's FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to rive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.
Job Purpose
To fulfil the role of a product and brand promoter who will be responsible for below the line promotion activities for example instore, pro-mobile, brand campaigns, product launches and events
Key Responsibilities
The core functions define the key areas of responsibility for this role, reflecting the accountabilities and expected outputs outlined in the competency-based profile. These are the primary activities through which the role delivers value to the business.
- Increase brand awareness by showcasing Premier Bakery products to potential customers in line with the brand positioning.
- Improve sales.
- Build brand trust.
- Optimize customer interactions/product presentation.
- To ensure full maintain and improve customer service levels as part of the extended Bakery Sales team.
- To support effective instore merchandising in collaboration with relevant merchandiser
Experience and Qualifications
To perform effectively in this role, the following minimum qualifications and work experience are required:
- Previous sales/marketing experience (6 – 12 months) - Desirable
- Merchandiser (6 – 12 months) – Desirable
- Grade 12 or Equivalent
Skills and Competencies
To succeed in this role, the following capabilities—both technical and behavioural—are essential. These are drawn from the skills and competencies outlined in the role's competency-based profile:
- Basic Etiquette
- Baking Product Knowledge
- Personal hygiene requirements
- Food handling principles
- Stock control principles
- Customer relationship building
- Product demonstration skills
- Merchandising according to planogram
- Persuading and Influencing
- Dealing with customer complaints
- Basic reporting
- Good communications skills
Working Conditions
This role requires the incumbent to operate in the following environments and manage specific physical or operational demands:
- Able to work in a pressurised environment.
- Required to work a 6-day week which may include Saturdays, Sundays and Public Holidays.
Diversity & Inclusion
Premier FMCG is an equal opportunity employer. We encourage applications from all qualified individuals, including people living with disabilities. By applying, you consent to the processing of your personal information in line with the Protection of Personal Information Act (POPI Act) for recruitment purposes.
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