Sales Representative - Public Sector Electricity

We are seeking a dynamic Sales Representative to join our sales team in the public utilities metering sector. The role involves selling electricity metering solutions and products to public utility customers, with a focus on municipalities. The successful candidate will be based in Cape Town and report directly to the Business Development Manager - Electricity.

To drive new business growth and maintain strong relationships with existing clients in the public utility sector, with a particular focus on district and local municipalities. The Sales Representative will proactively identify opportunities, present customized solutions, close sales, and facilitate client onboarding in collaboration with internal teams.

• Promote the company’s products and services.
• Manage the sales cycle from inception to completion
• Identify and pursue new sales opportunities in the public utility sector.
• Conduct prospecting, cold-calling, networking, and lead generation activities.
• Prepare and deliver compelling presentations and proposals to potential customers.
• Achieve and exceed sales targets and revenue goals.
• Maintain and grow relationships with existing clients and stakeholders.
• Act as the primary point of contact, ensuring high client satisfaction during the sales and onboarding process.
• Collaborate with technical teams to ensure accurate scoping and delivery of solutions.
• Monitor industry trends, competitor activity, and customer needs to inform sales strategy.
• Provide feedback on product offerings and market gaps to support innovation and product development.

Maintain accurate sales records, CRM entries, pipeline forecasts, and activity report

Qualifications & Experience Required

• A tertiary qualification, degree in Sales, Business Administration, Electrical or Engineering field.
• Minimum 3 years proven sales track record within the public sector.
• The ability to handle and influence customers’ expectations.
• Proven track record of achieving sales targets.
• Willingness to travel extensively.

Skills & Attributes

• Excellent interpersonal, communication, and negotiation skills.
• Tech-savvy with the ability to understand technical products and systems.
• Self-starter with strong initiative and accountability.
• Client-focused with a solutions-oriented mindset.
• Proficient in Microsoft Office Suite and CRM systems.