Digital Marketing & Lead Conversion Manager

BeingIT® | Crisper

We're looking for a commercially driven Digital Marketing & Lead Conversion Manager to take the lead in launching and growing Crisper digitally.

This is a hands-on role for someone who understands that digital marketing is about more than likes and followers - it's about generating quality leads and converting them into paying customers.

• Launch and manage ongoing digital marketing and paid advertising campaigns across relevant platforms.
• Work closely with external marketing and design partners to brief, coordinate and review campaigns, content and creative.
• Help develop digital marketing strategies, target audiences, messaging and calls to action.
• Monitor campaign performance, lead quality and ROI, identifying opportunities to improve results.
• Take full ownership of incoming leads generated through digital campaigns.
• Respond promptly to enquiries via phone, email, Whats App and other relevant channels.
• Qualify leads, understand customer needs and identify genuine sales opportunities.
• Manage the sales pipeline from new lead to qualified opportunity, proposal or quotation, follow-up, negotiation and sale.
• Build relationships with prospects, handle questions and reasonable objections, and drive opportunities through to conversion.
• Track leads, follow-ups, conversions and sales accurately.
• Provide management with regular reports and analytics on campaign performance, lead generation and sales conversion.
• Continuously test and improve campaigns, messaging and offers to increase both lead generation and conversion.

• Commercially driven and focused on generating actual business.
• Confident and persuasive when communicating with potential customers.
• Strong in digital marketing, lead generation and/or sales.
• Highly organized with excellent follow-up skills.
• Comfortable managing multiple leads and opportunities simultaneously.li>
• Analytical and able to interpret campaign and sales performance.
• Proactive, customer-focused and accountable for results.
• Comfortable working with external marketing agencies or service providers.
• Confident using CRM or lead-management systems.

• Meta/Facebook, Instagram, Linked In, You Tube or other digital advertising platforms
• Paid digital advertising
• CRM and sales pipeline management
• Whats App Business
• Digital analytics and campaign reporting
• Working with external marketing and design agencies
• The software industry

Your success will be measured across the full customer acquisition funnel - from leads generated and lead quality, through response and follow-up, all the way to conversion and sales revenue.

If you're someone who enjoys combining digital marketing, customer engagement and sales - and want to see a direct, measurable impact from your work - we'd love to hear from you.