Sales Team Leader - Garden Route

Overall Responsibility

The Team Leader is responsible for developing new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly call cycles will be established to maximize the time spent in the trade. The role focuses on the full spectrum of on-consumption, corporate retailers, franchise outlets, and independent liquor chains.

The Team Leader is responsible for developing new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly call cycles will be established to maximize the time spent in the trade. The role focuses on the full spectrum of on-consumption, corporate retailers, franchise outlets, and independent liquor chains.

• Manage a portfolio of accounts to achieve long-term success.
• Compile daily and weekly reports.
• Manage sales and administration.
• Conduct account reviews.
• Handle customer and consumer complaints and queries.

• Implement and develop promotional activities to drive consistent pull in relation to the channel management process.
• Influence liquor retail pricing within relevant segments.
• Maintain appropriate stock levels within relevant segments.
• Use commercial conversations, arguments, and calculations to drive sales and achieve business objectives.
• Influence the placement of our products to maintain the best cold and ambient space.
• Monitor sales metrics, including quarterly sales results and annual forecasts.

• Develop strong business relationships.
• Maintain customer call rates and frequency.

• Attract, retain, and manage all redistributors.
• Work closely with redistributors to identify new opportunities for mutual benefit.

• Post-matric qualification in Sales or Marketing.
• Minimum of 3 years’ experience in Sales or Marketing within an FMCG environment.
• Valid, unendorsed Code 8 driver’s license.
• Basic knowledge of PCs and Microsoft Office.
• Merchandising experience strongly preferred.
• Proficiency in regional languages.
• Beverage industry experience strongly preferred.

• Sound interpersonal skills and the ability to build strong relationships.
• Ability to work independently.
• Strong time-management skills.
• Persuasiveness and strong selling ability.
• Strong achievement orientation.
• Knowledge of beer and brewing processes.
• Exceptional verbal and communication skills.
• Strong problem-solving ability.
• Strong commercial acumen.