Regional Sales Manager - Western Cape

Regional Sales Manager – Western Cape

Our client is a fast-growing FMCG distributor operating across Southern Africa. We are looking for an experienced Regional Sales Manager to drive sales growth, lead a high-performing field team and manage key customer relationships across the Western Cape.

• Own regional sales targets, revenue growth and territory strategy.
• Develop new business across retail, wholesale, forecourt and independent trade.
• Manage and grow key accounts including SPAR, Pick n Pay, Shoprite and major forecourt groups.
• Lead, coach and manage regional sales representatives and merchandisers.
• Drive distribution, product availability, merchandising and in-store execution.
• Monitor competitor activity, pricing, sales performance and market opportunities.
• Manage regional forecasting, reporting and KPI performance.
• Build strong relationships with wholesalers, independent retailers and key decision-makers.
• Work closely with Finance, Marketing and Operations to support regional growth.

• Minimum 5 years’ regional sales management or senior FMCG key account experience.
• Proven, measurable track record of delivering sales growth.
• Experience managing a large, geographically dispersed sales territory.
• Strong experience with major retail and forecourt accounts.
• Proven experience managing and developing a field sales team.
• Strong commercial, negotiation and analytical skills.
• Relevant qualification in Sales, Marketing, Business Management or similar.
• Valid driver’s licence and own reliable vehicle.
• Willingness to travel extensively throughout the Western Cape.

• Experience in nicotine, vaping, tobacco or other regulated FMCG categories.
• Established Western Cape buyer and trade relationships.
• Distributor/sub-distributor management experience.
• Experience launching new products and working in a high-growth environment.
• CRM/ERP experience.