Sales Director - Beverages

About the Role

Our client is seeking a dynamic and results-oriented Sales Director to lead their beverage division operations in Cape Town . This senior leadership role is responsible for developing and executing sales strategies that drive revenue growth, expand market penetration, and build strong customer relationships within the FMCG sector. You will manage a national sales team, setting ambitious targets, providing coaching, and ensuring the successful distribution of a diverse portfolio of beverage products.

This is a critical position for an experienced sales leader who can navigate the competitive South African market and deliver sustained commercial success.

• Develop and implement strategic sales plans to achieve company revenue and profitability goals for the beverage category.
• Lead, motivate, and manage a high-performing national sales team, including setting targets, performance reviews, and ongoing coaching.
• Identify and pursue new business opportunities, expanding distribution channels and market share across Western Cape and beyond.
• Build and maintain strong, long-lasting relationships with key retail partners, distributors, and corporate clients.
• Analyze sales data and market trends to provide insights and recommendations for sales strategies and product development.
• Oversee the sales budget, ensuring efficient allocation of resources and maximizing return on investment.

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• A minimum of 8 years of progressive sales leadership experience, with at least 5 years in a directorial role within the FMCG industry, specifically beverages.
• Demonstrated success in driving revenue growth and achieving sales targets in a competitive market.
• Strong understanding of the South African retail landscape and distribution networks.
• Exceptional leadership, negotiation, and interpersonal skills.
• Proven ability to develop and execute strategic sales plans.

• Highly competitive base salary with uncapped commission and performance bonuses.
• Comprehensive medical, dental, and vision insurance plans.
• Company car or car allowance, fuel card, and travel expenses covered.
• Generous pension fund and life assurance benefits.
• Significant opportunities for professional growth and advancement within a leading FMCG organization.