Sales Team Lead

Sales Team Lead | Cape Town About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B
, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries
, with more than 1.5 billion appointments booked to date.

Our mission is simple:
help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Sales Team Lead | Cape Town | Office-based (5 days/week)

We’re looking for an ambitious Sales Team Lead to join our growing commercial team in Cape Town, focused on converting qualified inbound leads into new Fresha partners.

You’ll be responsible for understanding the challenges of prospective businesses, demonstrating how Fresha can help them run and grow their business, and managing the sales process from initial contact through to close.

This is a hands-on, target-driven sales role where you’ll have the opportunity to develop your commercial skills in a fast-growing technology business. You’ll work closely with our Commercial and Onboarding teams to ensure prospective partners have a great experience from their first interaction with Fresha through to becoming an active customer.

You’ll be joining a fast-paced environment where performance, learning and continuous improvement are highly valued. We’re looking for someone who is naturally curious, commercially driven and enjoys speaking to businesses, understanding their needs and finding the right solution for them.

To foster a collaborative environment centred on in-person interaction and teamwork, this role is 5 days/week in our Cape Town office.

• Outbound Sales: Take ownership sourcing new leads, responding promptly and effectively to maximise conversion and new partner acquisition.

• Discovery & Consultative Selling: Understand each prospect’s business, challenges and objectives, then demonstrate how Fresha can help solve their specific needs.

• Full Sales Cycle: Manage opportunities from initial contact through to close, handling objections, maintaining momentum and delivering a strong prospect experience throughout.

• Pipeline & Performance: Maintain structured follow-up across active opportunities and consistently achieve individual and team targets relating to conversion and revenue.

• CRM &
  
  Collaboration:
  
  Keep CRM activity and pipeline information accurate, while working closely with Commercial and Onboarding teams to ensure a smooth partner journey.

• Market Feedback: Share insights on lead quality, customer needs, recurring objections and market trends to help improve our sales approach and conversion rates.

• Sales
  
  Experience:
  
  4+ years of experience in sales, inside sales, telesales or lead conversion, ideally within a B2B environment.

• Commercial Track Record: A proven ability to work towards targets, manage opportunities and consistently convert prospects into customers.

• Consultative Selling: Strong discovery and questioning skills, with the ability to understand business challenges and connect them to a…