Head of Exercise to Music

Our purpose

Our purpose is… To change people’s lives for the better through wellness. We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well‑being.

We create an environment where wellness works for everyone. Virgin Active wellness is not just about fitness – it’s about creating real experiences that support members in their holistic health journey.

We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness.

We operate as a full‑time onsite function – because we believe the best ideas come to life when we’re collaborating in person, sharing thoughts, and building together.

Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

• Refreshing Real Experiences:
  Authentic, engaging experiences that inspire lasting wellness.
• Holistic Wellness: A comprehensive approach integrating fitness, mental health, nutrition, and recovery.
• Curated Guidance and Progress:
  Personalized coaching and programs to support sustainable progress.
• Communities Without Conformity:
  Diverse, welcoming environments where everyone feels empowered.

The ETM is responsible for the development, recruitment, training, programming, and delivery of quality assurance across all ETM programs. This role also identifies and establishes exercise partnerships and presents at wellness, fitness and other related events as required. The role sits on the global ETM team.

• Oversee the creation of the Virgin Active concepts and keep current concepts updated and delivered at a gold standard level while proposing new concept initiatives.
• Lead the project management of concept rollouts following the “Product Roll‑Out” plan.
• Continuously evaluate concepts, making changes based on performance, member feedback, and industry trends.
• Create learning & development content for concepts – including learning flow, facilitator guides and manuals.
• Line‑manage a team of concept “Leads” to ensure coverage across all clubs each month, focusing on concept standards, instructor development, and quality assurance.
• Create a coaching pathway from foundation to master level for each concept.
• Develop an experiences/workshops/events calendar for each concept.
• Create a culture where the community becomes raving fans of the program.
• Create programs/workouts for online filming.
• Deliver concept courses within the Academy.
• Represent Virgin Active in marketing, PR, trade shows, conferences, and events as our SA expert.
• Personally deliver 4 club classes per week.
• Drive the commercial viability of GEX.
• Report on monthly and quarterly GEX performance and manage GEX dashboard packs.
• Handle people‑leadership responsibilities, including recruitment, development, coaching and performance management of the regional leads.
• VASA shall have the exclusive right to your services internationally; you shall not engage or provide your services with any other fitness professional or facility without express written permission.

• A formal fitness qualification relevant to ETM.
• 5‑8 years’ experience within a senior management role.
• People‑management experience.
• Passion for music and dance.
• Experience implementing GEX programs and a love for doing it.
• A highly regarded group exercise reputation with members and fellow instructors.
• Flexibility to work a non‑traditional schedule.
• An inclusive ethos and values system.
• Exclusivity with the Virgin Active Wellness Clubs brand.
• Commercial knowledge and experience.

• Adaptability – able to adapt to a fast‑paced, changing environment.
• Curiosity – willing to succeed, seek opportunities to learn and grow.
• A winning mentality – willing to go above and beyond to achieve success.
• Motivation to achieve success.
• A commitment to making a difference in people’s lives.
• A growth mindset.
• Ability to work independently.
• Trustworthiness – always act in doing the right thing.
• A drive to…