Commercial Insights Analyst Job Cardiff area,Wales UK,Business

Commercial Insights Analyst

Final date to receive applications: 29 October 2026

Department: Commercial

Employment Type: Permanent

Location: CI/UK

Description

Do you have experience analysing commercial performance within the telecommunications industry?

We're looking for a Commercial Insights Analyst who understands the drivers of growth in telecoms markets and can turn customer, product and commercial data into actionable business decisions.

You’ll also help us better understand our customers by analysing behaviour, usage patterns and market trends, creating performance dashboards and segmentation models that identify opportunities for acquisition, retention, upsell and revenue growth. Alongside this, you’ll monitor competitor activity and industry developments, translating insight into practical actions that strengthen JT's market position and customer propositions.

Success in this role requires strong analytical capability, commercial awareness and the confidence to engage with stakeholders at all levels of the business. You’ll be responsible for producing executive‑level reporting and presentations, simplifying complex information into clear, actionable insights that support decision‑making across Commercial Leadership and strategic governance forums.

This role is ideally suited to someone who has worked within a telecommunications, connectivity or subscription‑based business in a commercial insights, analytics or performance management capacity, with experience analysing customer acquisition, retention, churn, ARPU, pricing performance and commercial outcomes.

JT is committed to building a diverse and inclusive working environment and JT Family. We will ensure that all individuals are provided reasonable accommodation to participate in job applications, interviews, onboarding processes and beyond. Should you require any support or assistance in making your application, please contact us at

What you'll do

Develop and maintain annual budgets, forecasts and commercial plans for the Consumer and Small Business portfolio, monitoring performance against plan and identifying variances, risks and corrective actions.

Monitor and analyse customer, product, revenue, margin, ARPU, acquisition and churn performance, identifying trends, opportunities and risks and recommending actions to improve commercial outcomes.

Evaluate the performance of products, propositions and commercial initiatives, identifying opportunities to improve customer value, revenue growth and market competitiveness.

Conduct scenario analysis and commercial modelling to assess the impact of pricing changes, product developments, market trends and strategic initiatives.

Create and maintain customer segmentation models and performance dashboards to identify opportunities for acquisition, retention, upsell and revenue growth.

Analyse customer behaviour, usage patterns and purchasing trends to generate actionable insights supporting product, marketing and digital initiatives.

Monitor competitor activity, market developments and industry trends, translating insights into recommendations that strengthen commercial performance and customer value propositions.

Monitor competitor activity, market developments and industry trends across the telecommunications sector, translating insights into recommendations that strengthen commercial performance and customer value propositions.

Provide constructive commercial challenge, ensuring business proposals, initiatives and investment decisions are supported by robust analysis and sound commercial rationale.

Support the development of business cases, commercial assessments and recommendations for new products, propositions and strategic initiatives.

Support the development of business cases, commercial…