Digital Marketing Manager

Our client, a well-established and forward-thinking legal firm based in Cardiff, is seeking an experienced Digital Marketing Manager to lead and develop their digital marketing strategy. This is a key role for a strategic and hands‑on marketer with proven experience within the legal sector
.

You will be responsible for driving online visibility, lead generation, and brand positioning across multiple digital channels, ensuring all activity aligns with regulatory and compliance requirements specific to legal services.

• Develop and execute a comprehensive digital marketing strategy tailored to the legal sector
• Manage and optimise SEO, PPC, and paid social campaigns
• Oversee website performance, CRO, and user journey improvements
• Create and manage content strategies (blogs, landing pages, case studies, thought leadership)
• Analyse performance using tools such as Google Analytics and provide actionable insights
• Manage external agencies and suppliers where required
• Ensure all marketing activity complies with legal and regulatory standards
• Collaborate with senior stakeholders to support business growth objectives

• Proven experience in a Digital Marketing Manager (or similar) role within the legal sector
• Strong knowledge of SEO, PPC, paid media, and content marketing
• Experience managing and improving high-performing websites
• Data‑driven mindset with strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and deadlines

Up to £50,000 pa