Head of Organic

Reports To:

Director of Customer Strategy

Team:
Marketing

Location:

UK-based (hybrid) with regular travel to Cardiff

Hours of Work:
Full-time, 40 hours per week, Monday to Friday

Dragon Bet is a fast-growing, independent challenger brand in the UK betting market, with a successful recent launch in Ireland and ambitious plans to expand further across regulated markets. We offer a high-quality sports book alongside top-tier casino games, built to compete in highly regulated and competitive environments.

Founded by second-generation bookmakers, Dragon Bet combines decades of real-world betting expertise with modern, digital-first execution. Licensed by the UK Gambling Commission, our approach is defined by discipline, commercial intelligence and a strong commitment to integrity and responsible gambling. We focus on building long-term customer value, not short-term wins and delivering a safe, fair and enjoyable experience for every customer.

With ambitions to expand further across regulated markets, Dragon Bet is strengthening its leadership team to support the next phase of development and scale toward tier-2 operator status.

We’re looking for a Head of Organic Growth to own and build Dragon Bet’s long-term organic acquisition engine across SEO, content, authority, PR and organic social.

This is a senior, hands-on and high-impact role suited to an experienced organic growth leader who understands the realities of regulated markets and is motivated by long-term value creation rather than short-term traffic gains.

You’ll own and execute Dragon Bet’s organic growth strategy across the UK and Ireland, leading SEO performance across sports book and casino including technical foundations, content architecture and authority building.

You’ll set the organic content and editorial direction across SEO, PR and organic social, shaping how organic social supports brand trust and demand without being responsible for day-to-day posting.

You’ll also build long-term authority through digital PR, partnerships and high-quality backlinks, while owning organic growth performance across branded search, rankings, organic NGR and assisted conversions.

You’ll work closely with Customer Strategy, Product, Trading, CRM, Paid Media, Affiliates and Compliance teams to ensure growth is responsible, aligned and commercially high quality.

• Proven track record in SEO and organic growth, with a genuine passion for sports and betting. Experience in online gambling is preferred but not essential
• Proven track record of building sustainable organic growth in highly competitive search environments
• Deep understanding of E-E-A-T, content authority and Google algorithm dynamics
• Commercially minded and analytical, with comfort owning long-term performance outcomes
• Pragmatic, disciplined and aligned with responsible growth principles

• A senior, high-impact role at a respected challenger brand built by second-generation bookmakers.
• Real autonomy and influence in a founder-led, values-driven business
• Opportunity to build a durable organic growth moat as Dragon Bet scales toward tier-2 operator status
• A supportive team culture
• 25 days of annual leave plus bank holidays, increasing with length of service

If you’re motivated by building quality, trust and sustainable growth then we’d love to hear from you. Send your CV and a brief cover letter to

We are an equal opportunities employer and welcome applications from all backgrounds.