Sales Enablement Manager

An Introduction to Primer

Primer is the world’s first unified payment infrastructure, founded by former leaders of Braintree and Pay Pal. We unify fragmented payment and finance systems into a single, intelligent platform, automating the entire payments lifecycle from acceptance and orchestration to reconciliation, FX, and financial operations.

Trusted by leading merchants worldwide, we give finance, payments, and engineering teams the tools to move faster, reduce complexity, and unlock growth. Our open, modular platform connects to 150+ services across the payments ecosystem, while our expanding CFO product suite brings unified reconciliation, FX management, and financial visibility across markets and currencies.

Backed by Accel, Balderton, ICONIQ, and Tencent, we’re setting a new standard for how the world moves money.

• Own end-to-end GTM enablement across the full funnel Define and drive enablement across BDR, Sales, Solutions Engineering, and Customer Success, ensuring consistency in messaging, qualification (e.g. MEDDPICC), process, and merchant experience from first touch to expansion.

• Build a scalable global enablement engine Design onboarding, certification, and continuous learning programs tailored by role and region, reducing ramp time and improving productivity across global teams.

• Operationalize GTM excellence Identify friction points across qualification, handoffs, deal execution, and expansion, then implement scalable processes that improve pipeline quality, conversion, velocity, and retention.

• Own GTM content and narrative consistency Partner with Product Marketing to translate complex product capabilities into clear value propositions, playbooks, battle cards, vertical use cases, and objection-handling materials.

• Define and optimize the enablement tooling stack Partner with Rev Ops to identify, implement, and drive adoption of the right tools, including LMS, content platforms, conversation intelligence, AI coaching, Salesforce, and sales engagement tools.

• Leverage AI and automation to scale impact Use AI-driven solutions to create personalized learning paths, real-time coaching recommendations, performance insights, and workflow automation for revenue teams.

• Measure and improve enablement effectiveness Define KPIs such as ramp time, win rate, deal velocity, expansion, and tool adoption. Establish feedback loops and ROI reporting across regions.

• Partner with GTM and regional leadership Support product launches, market expansion, and pricing/packaging changes while equipping regional leaders and frontline managers to reinforce enablement locally.

• 8+ years’ experience in GTM Enablement, Sales Enablement, GTM Strategy, or Revenue Operations Ideally across BDR, Sales, Solutions Engineering, and Customer Success in high-growth, technical B2B environments.

• Proven track record building scalable enablement programs Experience improving key outcomes such as field ramp time, win rates, deal quality, sales cycle velocity, and expansion performance.

• Strong command of enterprise sales methodologies Deep familiarity with MEDDPICC, Command of the Message or similar frameworks, with evidence of driving practical adoption across teams.

• Data-driven and systems-oriented mindset Comfortable using CRM, sales tooling, and performance data to diagnose gaps, influence behaviour, and improve execution.

• Expertise in modern enablement technology Experience selecting, implementing, and scaling LMS platforms, AI coaching tools, conversation intelligence, content management, and sales engagement tools.

• Exceptional cross-functional leadership Able to influence senior stakeholders across Sales, Marketing, Product, Rev Ops, and Customer Success, acting as a strategic multiplier rather than a support function.

• Strong narrative and communication skills Able to simplify complex technical products into compelling stories, messaging, and enablement assets for enterprise buyers.

• Experience in complex technical GTM environments preferred Payments, fintech, infrastructure, SaaS, or API-first businesses are especially relevant.

• Pragmatic, hands-on operator Brings strong ownership, bias to…