Analytics lead - Marketing and Product

Shape how Veygo uses data to build better products and smarter marketing.

As a core member of Veygo's Data team, you’ll partner closely with our Marketing and Product teams to deliver insights that power smarter decisions and business growth, ensuring our most important customer and commercial decisions are underpinned by trusted data, meaningful insight and robust measurement.

As the analytics lead for two of Veygo's most important business functions, you’ll turn complex business questions into structured analysis, helping teams better understand customer behaviour, measure product performance, optimise marketing investment and identify opportunities for growth.

You’ll combine hands- on analytical delivery with team leadership, building an analytics capability that enables better decisions today while raising the standard of analytics across the organisation.

As Analytics Lead – Marketing & Product, you’ll own the analytics roadmap across Marketing and Product, ensuring analytical effort is focused on the highest-value business questions and delivers measurable commercial impact.

This is a true player-coach role. Around 70% of your time will be spent delivering high-impact analysis yourself, while the remaining 30% will focus on coaching analysts, setting priorities and partnering with senior stakeholders to shape where analytics can create the greatest value.

Success in this role means Marketing and Product teams have trusted insight, clear measurement and the confidence to make smarter decisions that improve customer outcomes and accelerate business growth.

• Own and deliver the analytics roadmap across Marketing and Product, ensuring analytical effort is aligned to business priorities.
• Lead analytics delivery across customer, marketing and product domains, translating complex business questions into structured analysis and practical recommendations.
• Deliver hands- on analysis across customer behaviour, acquisition, conversion, retention, engagement, product performance, experimentation and commercial opportunities.
• Develop trusted KPIs, dashboards, reporting and measurement frameworks that support confident decision-making.
• Partner with Marketing and Product leaders to inform investment decisions, roadmap priorities and optimisation opportunities.
• Measure the effectiveness of marketing campaigns, product launches, customer journeys and experiments.
• Work closely with Data Engineering to improve data quality, metric definitions, data models and analytical capability.
• Coach and line manage 1–2 Data Analysts, providing direction, feedback and development while raising analytical standards across the team.
• Champion best practice in analytics, documentation, storytelling, quality assurance and reproducible analysis.
• Act as the trusted analytics partner for Marketing, Product and senior commercial stakeholders.

• Strong hands- on experience in marketing, product, customer, digital or commercial analytics.
• Excellent SQL skills and a passion for solving complex analytical problems.
• Experience building dashboards, KPIs and reporting using modern BI and visualisation tools.
• A strong understanding of customer behaviour, product performance, campaign measurement and experimentation.
• The ability to translate ambiguous business questions into clear analytical approaches and commercially relevant recommendations.
• Strong stakeholder management skills, with the confidence to influence both technical and non-technical audiences.
• Commercial judgement and the ability to connect analysis to meaningful business outcomes.
• Experience coaching, mentoring or line managing analysts.
• A strong quality mindset with a focus on analytical rigour and continuous improvement.

• Experience with in insurance, financial services, digital consumer products, mobility or subscription-based businesses.
• Experience with A/B testing, experimentation, attribution, incrementality or marketing effectiveness.
• Experience analysing customer lifetime value, retention, churn or behavioural analytics.
• Experience working alongside Product teams in agile…