Senior Digital Communications Officer

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Matched to Job 00058

JOB DESCRIPTION

Job Title:

Senior Digital Communications Officer – CSA Centre Directorate:
Centre of expertise on child sexual abuse Department:
Enabling Service

Reports to:

Assistant Director – Communications – CSA Centre Line Manager and Budgetary. Responsibilities:
Direct reports:
None. Indirect reports:
None. Budget managed:
None. What you can expect in a Senior Digital Communications Officer role at Barnardo’s:
General:

• Support the implementation of the CSA Centre's communications and digital communications strategies, delivering effective and high-quality digital content.
• Champion digital-first approaches across the CSA Centre, identifying opportunities to improve accessibility, user experience and engagement through online content.
• Support the CSA Centre's transition to modern digital ways of working, including the development, governance and adoption of SharePoint and One Drive solutions, working with colleagues to improve collaboration, knowledge management and information sharing.
• Work with external web contractors to drive forward improvements to the CSA Centre’s website, ensuring quality user experience, accessibility, and SEO optimisation.
• Manage and prioritise competing website and digital communications requests, balancing organisational requirements with user needs and available capacity.
• Provide expert advice to colleagues on digital communications best practice and constructively challenge requests where more effective digital approaches are available. Website, social media and other digital output
• Develop, design and maintain website content in line with the CSA Centre’s communications and digital strategies.
• Lead continual improvement of website SEO performance, working with website contractors and colleagues to implement technical and content recommendations.
• Act as the primary day-to-day contact for website contractors, managing requirements, reviewing outputs and monitoring delivery against agreed objectives.
• Own CMS governance, standards and publishing workflows, ensuring consistency and quality across the website.
• Ensure website content meets accessibility standards and follows best practice for inclusive digital communications.
• Manage social media accounts, developing creative and innovative ways to disseminate material.
• Provide advice and planning support to other members of the CSA Centre team in relation to social media activity and channel performance.
• Support the training of and website-related workflow of other CSA Centre staff members to edit and maintain the website.

• Evaluate announcements and launches by producing reports that highlight any success achieved and targets met.
• Use Google Analytics and other monitoring tools to evaluate website performance and inform improvements.
• Monitor and evaluate digital communications and produce quarterly communications reports including analytics, insights and recommendations.
  
  Key Activities:
  
  Website
• Maintain and oversee a programme of website developments, enhancements and content improvements, working with external contractors, tracking progress and ensuring outputs meet agreed specifications.
• Coordinate the development of new material, including writing website copy and designing and creating digital assets, graphics, videos and animations for use across website, social media, email and other communications channels.
• In line with the CSA Centre’s digital communications strategy, website governance, and style guide, curate and upload new material onto the website via the CMS (Wordpress / Drupal).
• Gather, assess and prioritise website requirements from colleagues, translating organisational needs into clear briefs for contractors.
• Support teams to redesign publications and resources for digital consumption, reducing reliance on PDFs where appropriate. Other digital activities Support the implementation of SharePoint and One Drive across the CSA Centre, helping to organise, maintain and improve information and document management processes.
• Work in partnership with the Policy and Communications Assistant on the CSA Centre’s social media accounts, scheduling in regular posts, and initiating…