Digital Marketing Manager

MS-Group Ltd is a limited company with a collection of brand identity and stone masonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country. These trading divisions include Mossfords – Wales’ oldest memorial masons, established in 1821, Morgans Consult – brand implementation specialists, a vehicle graphics division Pop In Graphics, a contract stone masonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.

• Own and manage digital marketing – SEO, PPC, content and website performance – across all MS-Group trading brands, treating each as a distinct business with its own strategy and goals
• Plan and manage a flexible weekly schedule across the group’s brands, prioritising time according to business need rather than a fixed rota
• Prioritise brands with the greatest growth potential while keeping established, organically strong brands well with efficient, lighter-touch attention
• Support the launch of new businesses or the pivoting of existing ones online, applying strong knowledge of site architecture to get new sites live and performing effectively
• Review new technologies and keep the company at the forefront of developments in digital marketing, with particular attention to AI and how it is changing search and content discovery SEO
• Manage the end-to-end SEO strategy – on-site and off-site, technical and content – across all group websites
• Write and oversee SEO content, including articles and landing pages, and advise on site architecture for new and existing sites
• Closely monitor all company domain names, search rankings and technical SEO health, and carry out ongoing SEO maintenance and technical planning
• Devise strategies to drive relevant traffic to company websites and track conversion rates, making improvements to the website as a result Paid media (PPC)
• Plan, manage and optimise PPC campaigns across every group business via Google Ads, controlling a total annual budget and per month for brand spend
• Monitor spend closely across many concurrent campaigns to prevent budget leakage, given how easily spend can be lost when split across so many businesses
• Report regularly on PPC and SEO performance using Google Analytics and Excel, using this data to inform and adjust strategy Website and content management
• Manage content across all company websites, ensuring it is accurate, current and on-brand
• Troubleshoot issues with websites as and when they arise, across the group’s various Word Press backends
• Improve the usability, design, content and conversion of all company websites
• Develop email marketing campaigns for group brands
• Build and maintain the social media presence of the company, creating and publishing engaging content across all social media platforms
• Implement and maintain high-quality, accurate product listings across e-commerce platforms, including eBay and Amazon, where required Security, budget and continuity
• Have responsibility for planning and budgetary control of all digital marketing spend across the group
• Continually review and monitor the security of company websites and other digital assets, implementing and managing anti-hacking and other security software as required
• Be responsible for implementing the backup and disaster recovery strategy for all company websites
• Source, engage and manage specialist freelancers for coding projects that fall outside the company’s in-house expertise
• Maintain clear, up-to-date documentation of key logins, accounts and processes (e.g. Google Ads, Word Press) to support business continuity

• Significant, proven experience in a…