Ads Specialist

Whether you're a Data Scientist, App Engineer, Tester or Developer — your ideas matter here. At Indium, growth is continuous, curiosity is celebrated, and innovation never stops. You'll build with people who question everything, prototype fast, and see beyond what exists.

Full Time (On Site)

Uk

Exp:
Entry-level Department:
It

Cplus Soft is seeking a data-driven and ROI-focused Paid Ads Specialist with hands-on expertise in running and optimizing paid ad campaigns across Meta (Facebook, Instagram) and Google platforms. The ideal candidate should possess strong analytical skills, a deep understanding of audience targeting, and a proven track record of driving measurable results through paid channels.

• Plan, execute, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads (Search, Display, You Tube).
• Conduct thorough keyword research, audience segmentation, and A/B testing to refine targeting and creatives.
• Develop and manage campaign budgets with a focus on ROAS and CPL targets.
• Monitor daily performance and prepare regular reports highlighting KPIs, conversion metrics, and recommendations.
• Collaborate with the design and content teams for ad creatives that align with campaign goals.
• Stay updated on platform updates, ad trends, and algorithm changes to improve performance.
• Analyze competitors and market benchmarks to identify growth opportunities.

• 1 – 3 years of hands-on experience in managing Meta and Google Ads campaigns.
• Strong understanding of paid media strategy, bidding strategies, and performance metrics.
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking setups.
• Ability to handle multiple campaigns and meet tight deadlines across various projects.
• Strong communication skills and ability to work collaboratively with cross-functional teams.
• Bonus:
  Experience with remarketing, funnel strategies, and CRO tactics.