Chief Executive

Chief Executive

c.£110k (plus car allowance)

Cardiff/Hybrid (with travel across Wales & Shropshire)

First Choice Housing Association is a specialist and innovative organisation providing homes for vulnerable adults. Established in 1988 and working across Wales we are committed to enabling many vulnerable people, including those with a learning and physical disability, complex needs, mental health, and veterans to live independently & lead a full and valued life within the community. We currently have over 1,070 tenants and employ 52 members of staff.

We are seeking an inspirational Chief Executive to lead the Association, reporting directly to the Board and providing oversight of a highly capable Executive Team. In this pivotal role, you will set the strategic direction for First Choice, ensuring that the organisation continues to deliver high-quality, tenant-focused housing services while meeting all regulatory and compliance requirements. You will champion innovation and best practice across the business, embedding a culture of excellence, accountability, and inclusion at every level.

As the public face of the Association, you will represent First Choice with credibility and authority, fostering strong and trusted relationships with tenants, partners, regulators, government, and other key stakeholders to ensure the organisation's voice and influence are widely recognised.

We are looking for a dynamic, visionary leader with substantial senior management experience who can successfully drive organisational change, motivate and inspire teams, and deliver the Association's long-term strategic ambitions. The role requires a leader who combines strategic insight with operational expertise, including strong financial, risk, and business management skills, as well as a proven ability to influence, negotiate, and communicate effectively across diverse audiences.

You will have a deep commitment to tenant-centred, values-driven leadership and a clear understanding of the role that housing plays in improving people's lives and strengthening communities.

This is a unique opportunity to take the helm of a stable, purpose-driven organisation at an exciting moment of growth and development. You will have the chance to shape the future of the Association, champion innovation and continuous improvement, and make a tangible difference in the lives of the people we serve. If you are a collaborative, forward-thinking, and resilient leader who is passionate about housing and social impact, we would welcome your application.

Download a job pack at

Contact Alice Morris at Campbell Tickell to arrange a conversation:

Closes:
Friday 13th March 9am