Dealer Principal​/General Manager

$ Based on experience + Commission + Benefits

An outstanding leadership opportunity is now available within the Tony White Group (TWG) for an experienced Dealer Principal / General Manager to lead our highly successful Cardiff Ford dealership.

Reporting directly to the Group Operations Manager, this senior role is suited to a proven automotive executive with strong end-to-end dealership experience across new and used vehicle sales, service and administration. You will be entrusted with the leadership of an award-winning operation and empowered to further optimise performance, culture, customer and OEM outcomes.

This is a hands‑on, visible leadership role requiring a commercially astute professional who thrives on accountability, values strong OEM partnerships, and is passionate about developing high‑performing teams.

• Provide strategic and operational leadership across all departments
• Drive financial performance, profitability, and sustainable growth
• Foster a strong, engaged culture aligned with Tony White Group values
• Maintain and strengthen OEM relationships and compliance with manufacturer standards
• Lead customer experience excellence across the entire dealership
• Actively mentor and develop future leaders within the business

• Proven experience as a Dealer Principal or Automotive General Manager (essential)
• Strong commercial acumen with the ability to interpret and act on financial and operational data
• Comprehensive understanding of dealership sales and aftersales operations
• A track record of building, leading, and retaining high‑performing teams
• A strategic mindset combined with a practical, hands‑on leadership style
• Commitment to customer excellence and continuous improvement

• Autonomy to make a meaningful impact while supported by a strong group structure
• Stability and backing of a respected, privately owned automotive group
• Excellent remuneration aligned to experience and performance
• A rare opportunity to further your executive career within a values‑driven organisation

If you are a driven, credible automotive leader ready to take ownership of a leading dealership and build on an already successful operation, we welcome your application.

Please note that previous automotive General Manager / Dealer Principal experience is essential. All applications will be treated with the strictest confidence.