Sales Manager

Commercial Manager / Sales Manager

Office-based I Cardiff/M4 Corridor

Full-Time | Salary Competitive + Commission

Greystone Consulting Group are currently recruiting a hands‑on Commercial Manager / Sales Manager for a growing firm based in Cardiff.

• Establish and own the revenue function for a Tax product, delivering agreed financial targets.
• Take accountability for commercial performance, including contribution to product‑level P&L.
• Build and improve scalable commercial models to support sustainable growth.
• Maintain accurate revenue forecasts, pipeline visibility and performance reporting.

• Define how strategic relationships support commercial growth, from initial alignment through to delivery.
• Lead senior‑level commercial discussions to secure commitment and long‑term support.
• Manage complex stakeholder environments to unlock adoption and measurable outcomes.
• Act as the senior commercial representative for the company externally.

• Identify and develop indirect routes to market capable of supporting scale.
• Establish and manage referral‑led and introducer‑based distribution models.
• Set clear commercial targets and success measures for partnerships.
• Maintain partner performance and momentum through structured engagement and review.

• Shape how the product is positioned commercially in the market.
• Lead consultative, commercially focused discussions with senior decision‑makers to drive adoption and revenue.
• Translate MTD regulatory change into a clear, compelling commercial proposition that customers understand and value.
• Provide market insight to guide pricing, proposition development and go‑to‑market activity.
• Work closely with Product and Growth teams to ensure revenue targets are supported by product capability.

• Design and build a telesales‑led growth team as adoption scales.
• Recruit, onboard and develop sales team members focused on contractor‑led revenue growth.
• Set clear targets, performance metrics and activity standards for the team.
• Coach and manage the team to deliver consistent, measurable revenue outcomes.
• Ensure revenue delivery is driven both directly and through team performance.

• Proven experience in senior partnerships or commercial roles.
• Minimum 2 years’ experience managing sales or commercial teams, with evidence of driving revenue through others.
• Demonstrable success building or scaling revenue functions from an early stage.
• Strong commercial acumen, including experience owning revenue targets and contributing to P&L performance.
• Ability to operate effectively in ambiguity and create structure where none exists.
• Confidence influencing senior stakeholders without formal authority.
• Experience working with indirect, partner‑enabled or multi‑channel sales models.
• Comfortable in fast‑growing, product‑led environments.

• First-in-role impact: Define and build the commercial growth model.
• Progressive leadership: Evolve from senior individual contributor to building and leading a revenue team.
• End-to‑end ownership: Full accountability for revenue performance and growth outcomes.
• Strategic visibility: High‑impact role with exposure to senior leadership.
• Market timing: Lead growth of a product aligned to major regulatory change.
• Reward: Competitive base salary with commission linked to performance.
• Flexibility: Hybrid working with collaboration time in Cardiff.

• Competitive Base Salary (negotiable depending on depth of experience)
• Very rewarding Commission Structure
• Great benefits package, including Medical Insurance
• 25 days’ holidays plus Bank Holidays
• A dynamic and fun working environment
• Full-time, permanent role, Monday-Friday

Please apply within or contact Ash from Greystone Consulting Group to discuss further.

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