Sales Manager

Office-based | Cardiff / Free parking

A growing digital services business is hiring a senior Commercial Manager to build and scale a brand‑new commercial function from the ground up. This is a first‑in‑role opportunity, responsible for defining commercial strategy, driving adoption through partner‑enabled distribution, and shaping how the product is positioned in a changing regulatory landscape.

You will own revenue delivery end‑to‑end and, as the product scales, be responsible for building and leading a telesales‑led growth team. This role offers significant autonomy, high visibility, and the chance to create the commercial blueprint for a product entering a major period of market change.

• Establish and own the revenue function, delivering agreed financial targets.
• Take accountability for commercial performance, including contribution to product‑level P&L.
• Build scalable commercial models and growth frameworks.
• Maintain strong forecasting discipline, pipeline visibility, and performance reporting.

• Define how strategic relationships support commercial growth.
• Lead senior‑level commercial discussions to secure long‑term commitment.
• Navigate complex stakeholder environments to unlock adoption.
• Serve as the senior commercial representative externally.
• Shape how the product is positioned commercially in the market.
• Lead consultative discussions with senior decision‑makers to drive adoption.
• Provide market insight to inform pricing, proposition development and go‑to‑market activity.
• Work closely with Product and Growth teams to align capability and revenue goals.

• Design and build a telesales‑led growth team as adoption scales.
• Recruit, onboard and develop sales talent.
• Set clear targets, activity standards and performance metrics.
• Coach and lead the team to deliver consistent revenue results.
• Drive revenue both directly and through team performance.

• Proven experience in senior commercial or partnerships roles.
• At least 2 years’ experience managing sales or commercial teams with measurable success.
• Demonstrable track record of building or scaling early‑stage revenue functions.
• Strong commercial acumen, with experience owning revenue targets and influencing P&L.
• Ability to operate in ambiguity and create structure in fast‑changing environments.
• Confidence influencing senior stakeholders without formal authority.
• Experience with indirect, partner‑enabled or multi‑channel sales models.
• Comfortable working in a fast‑growing, product‑led organisation.

• First‑in‑role impact: Build the commercial growth model from scratch.
• Leadership progression: Grow from senior IC to building and leading a revenue team.
• End‑to‑end ownership: Full accountability for revenue performance.
• High visibility: Work closely with senior leadership.
• Market timing: Join at a pivotal moment ahead of major regulatory change.
• Flexibility: Hybrid working with collaboration time in Cardiff.

If interested, please apply with your latest CV and we can go over the role.