Director of PR and Earned Media

• Location:
  
  Cardiff - minimum 2 days a week in the office
• Closing Date: 20/02/2026

As Director of PR &Earned Media, you will lead Cowshed’s earned media function, shaping the stories, strategies, and media moments that put our clients – and our agency – at the heart of the national conversation. You’ll head up the PR & Media team, providing leadership, development, and rigorous quality control, while also acting as a senior member of our Insights & Strategy team.

You’ll develop and deliver bespoke PR and earned media strategies across a wide range of clients and sectors. From spotting story angles at 100 paces to building relationships with journalists, influencers, and thought leaders, you’ll ensure our work achieves world-class coverage and meaningful impact.

Your role will involve managing crisis communications, crafting compelling content, identifying reactive opportunities, and supporting the planning and execution of media moments and events. You’ll also be responsible foroverseeingdaily news and social trend reports, ensuring the wider team is informed, agile, and ready to respond.

Working under the Head of Audience Insights and Strategy, andalongsidethe wider Insights & Strategy team, you’ll help shape multi-channel campaign plans rooted in audience insight and cultural relevance. You’ll also play a key role in developing Cowshed’s own media presence, thought leadership, and industry profile.

You’ll be curious, commercially minded, and energised by doing things differently. You’ll thrive in a collaborative, purpose-driven environment and contribute to a culture where creativity, inclusivity, and impact come first.

Cowshed is a Real Living Wage employer, a Disability Confident Employer, and an Autism Aware Business. We strive to be culturally competent in all aspects of our work and work environment and are proud participants in Diverse Cymru’s cultural competency scheme. We actively encourage candidates from under-represented and diverse backgrounds to apply.

If you need any assistance with your application, please contact us and we can make suitable adjustments.

Please apply by 5pm on20
th
February to

Send your CV and answer these two questions in whichever format you choose:

Q1. Why are you applying for this role?

Q2. Please outline your experience against the core skills, including relevant examples.

Please keep written responses to 500 words per question and video or audio applications to under 2 minutes.

Leading, developing, and supporting the PR & Media team, including direct line management of the Senior PR Officer.

Acting as a senior member of the Insights & Strategy team, contributing to multi-channel planning and earned media strategy.

Developing bespoke PR and earned media strategies aligned to clientobjectivesand audience needs.

Identifying story angles, crafting key messages, and selecting the most effective media outlets.

Building andmaintainingstrong relationships with journalists, editors, influencers, and thought leaders.

Managing crisis communications, issues management, and brand reputation for clients.

Writing press releases, talking points, speeches, pitches, and thought leadership content.

Supporting the planning and delivery of events, press moments, and media opportunities.

Overseeinga daily news and social trends report by 09:30 to inform reactive PR opportunities.

Overseeing Cowshed’s media relations and social outputs, including thought leadership and new business stories.

Supporting community management of Cowshed channels, including occasional evening and weekend monitoring.

Using analytics, data, and evaluation tools to track coverage, measure impact, and refine strategies.

Ensuring rigorous quality control across all PR & Media outputs.

Championing diversity across campaigns, media contacts, and team culture.

End-to-end responsibility for earned media strategy and delivery across a portfolio of clients.

Leading the PR & Media team to ensure efficient, effective, and high-quality work.

Contributing to multi-channel campaign planning within the Insights & Strategy team.

Developing new opportunities for the PR & Media…