Brand Marketing Manager

We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters.

This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth.

As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies.

Key Responsibilities

Brand & Consumer Communications

Lead consumer brand outreach and communications across owned and earned channels.

Develop and execute influencer strategy and manage key creator partnerships.

Own organic and paid social media strategy, planning, and performance.

Lead PR strategy and execution, building brand presence and authority.

Oversee B2C email marketing strategy and performance optimisation.

Ensure all consumer-facing activity supports retail partners and drives channel sell-through.

Creative Direction & Brand Content

Own creative direction and brand guidelines, ensuring consistency across all touchpoints.

Lead showroom design concepts and experiential brand environments.

Oversee POS creative and in-store marketing materials.

Direct website creative development (agency-supported).

Develop compelling brand content

You will ensure the brand's visual and narrative identity is distinctive, premium, and commercially effective.

Marketing Leadership & Strategy

Own the B2B2C marketing strategy and annual planning process.

Develop and deliver the annual marketing roadmap aligned to commercial objectives.

Line manage, mentor, and develop the marketing team.

Represent Marketing on the Executive Leadership Team.

Partner closely with Sales and Commercial teams to ensure joined-up planning.

Commercial Accountability

Take ownership of marketing-led commercial outcomes.

Use insight, performance data, and market intelligence to guide decisions.

Establish clear KPIs and reporting frameworks across all marketing activity.

Balance creative excellence with strong financial discipline.

Manage and optimise marketing budgets to maximise ROI.

Skills & Experience Required

Proven experience in a senior Brand, Consumer, or Marketing Manager role.

Demonstrated success delivering integrated B2C and B2B2C strategies.

Strong creative leadership with experience owning brand direction.

Experience managing influencer marketing, PR, and social media (organic and paid).

Commercially astute with a track record of delivering measurable growth.

Experience working closely with Sales and trade/retail partners.

Strong stakeholder management and leadership capability.

Confident presenting at Executive level.

Competitive salary and performance-related bonus