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Performance Marketing Manager

Job in Cardiff, Cardiff City Area, CF10, Wales, UK
Listing for: Stubhub International
Full Time position
Listed on 2026-02-19
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Ecommerce, Marketing Manager, SEO
  • IT/Tech
    Digital Marketing, Ecommerce, SEO
Job Description & How to Apply Below

Stub Hub International (SHI) is a marketplace that provides fans a safe, transparent, and trusted environment to buy and sell tickets for sport and music events all over the world. It allows fans with tickets they can no longer use to recoup part of the money they’ve spent and fans that didn’t have the chance to buy tickets during the on-sale, to access them at any time.

Our

Purpose:

To bring the joy of live to fans globally.

Stub Hub International, we share a set of values that define and drive our culture:

We are fans first: We earn preference and trust by putting fans at the heart of everything we do.

We Innovate: We deliver by challenging the status quo and finding faster, smarter and better ways of doing things.

We are one team with a purpose: We believe and operate under the premise that we are better together than we are as individuals.

We are diverse & inclusive: We value and learn from a range of perspectives and give all viewpoints credence.

The Opportunity

Stub Hub International is seeking a highly skilled Performance Marketing Manager to lead our paid search strategy and execution within a fast-moving ticketing marketplace environment. We’re looking for a marketer who is a true paid search expert first, with deep experience managing complex, event-driven search programs — and who can also contribute meaningfully across other acquisition channels such as affiliate, SEO, and/or paid social.

As a member of the marketing team, you will drive efficient customer acquisition, scale intent-based demand, and strengthen the overall marketplace flywheel. This role is ideal for someone who thrives in a dynamic environment with large inventories, constantly shifting demand, and high-velocity search behavior.

Responsibilities
  • Own end-to-end paid search strategy and execution across Google and Bing, including branded, category, and event-level campaigns.
  • Build and optimize search and event-based keyword structures, ensuring broad, mid-tail, and long-tail coverage appropriate for a live event marketplace.
  • Develop and manage Dynamic Search Ads (DSAs) and structured page feeds to capture emerging and long-tail event traffic at scale.
  • Use advanced levers such as audience segmentation, query sculpting, bid strategies, and market/event-level optimization to maximize efficiency and volume.
  • Manage daily pacing, forecasting, and budget allocation to meet CAC, ROI, and marketplace GMV goals.
  • Analyze performance data to uncover trends, opportunities, and insights related to event cycles, marketplace dynamics, and consumer search behavior.
  • Partner cross-functionally with merchandising, brand, product, and analytics teams to align search strategy with priority events, promotions, and market trends.
  • Support and eventually own broader acquisition efforts across channels such as Affiliate, SEO and Paid Search.
  • Ensure cohesive cross-channel acquisition funnels, working to strengthen retargeting paths, attribution visibility, and customer journey efficiency.
  • Stay current with platform updates, emerging search trends, and marketplace-specific acquisition strategies, bringing innovative ideas to the team.
Requirements
  • 5+ years of hands‑on paid search experience, ideally in in-house e‑commerce or a high‑volume marketplace (ticketing experience is a plus but not required).
  • Deep expertise with Google Ads and Bing Ads, particularly in large‑scale, high‑intent search environments.
  • Experience managing DSAs, page feeds, event‑based structures, or other dynamic formats common in marketplaces.
  • Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations.
  • Experience contributing to or directly managing additional acquisition channels (affiliate, SEO, or paid social).
  • Proven track record driving efficient customer acquisition and scaling spend profitably.
  • Highly organized, detail‑oriented, and able to manage fast‑moving priorities tied to event cycles.
  • Excellent written and verbal communication skills.
  • Experience with You Tube or other video‑based acquisition channels is a plus but not required.
What we offer
  • Flexible work that fits into your life.
  • Competitive salary.
  • Permanent contract.
  • Good…
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