Brand and Campaigns Lead

Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales

Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales

This range is provided by Amgueddfa Cymru – Museum Wales. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Vacancy Type - Permanent/Full Time

Closing Date - 24 August 2025 at 5pm

Main Purpose of job

The Brand and Campaigns Lead will develop and deliver creative and impactful campaigns which amplify the brand and work of Amgueddfa Cymru in achieving its purpose.

Supporting the delivery of the marketing framework, you will be responsible for delivering, implementing and tracking brand-level marketing activity. You will also be responsible for designing and delivering marketing plans and campaigns for a wide range of Amgueddfa Cymru activity.

The postholder will play a key role in ensuring the strategic coherence of brand, marketing activity across Amgueddfa Cymru. You will collaborate with our in-house data teams to ensure activities are informed and measured by audience insights.

The postholder will act as a role model to drive forward an inclusive, collaborative, high performance culture - making sure that our values and expected standards of behaviour are embedded across the department, and the wider organisation.

The postholder will collaborate closely across all teams to create creative campaigns with collections, learning and enjoyment at the heart of the storytelling. The role sits within the Marketing and Communications team with responsibility for developing and delivering strategic campaigns that tell compelling stories to engage diverse audiences, maximise funding opportunities and build the reputation of Amgueddfa Cymru.

You will own and develop the annual campaign programme, aligning all parts of the marketing funnel from brand to fundraising campaigns, with the objective of achieving high lifetime customer value. You will be responsible for providing exceptional marketing delivery across a broad range of marketing channels, with particular focus on digital.

You will have proven expertise in devising and implementing integrated marketing, marketing and communications strategies for a diverse set of stakeholders. As skilled copywriter, you will have the experience and skills to create inspiring, compelling and impactful copy that embodies our brand tone of voice, articulates key messages and our unique value proposition to connect and inspire people to engage with, get involved and support Amgueddfa Cymru.

Line managing the Marketing Planning Coordinator, you will oversee the creation and curation of compelling content to strengthen Amgueddfa Cymru’s digital presence to grow engagement with our audiences. You will drive the implementation of digital campaigns across online channels such as social media, email and web platforms, building a vibrant online community through effective engagement strategies. With a keen eye for data analysis and optimisation, you will assess and improve our digital strategy and campaigns.

This role will have day-to-day operational autonomy, with clear and regular reporting to the Head of Marketing and Communications. You will be expected to act as an expert adviser to teams across the museum on promotion of their programmes, fundraising, retail, venue hire and learning.

Key Responsibilities

• Manage the delivery, implementation and monitoring of brand-level marketing activity, including the continued rollout of our recent brand refresh
• Develop and execute data-driven demand generation campaign strategy to achieve agreed objectives for targeted market segments.
• Support the Head of Marketing and Communications in reaching new audiences and building a strong brand presence.
• Responsible for developing and deploying integrated marketing campaigns, including drafting integrated multi-level campaigns programme, aligning internal teams, developing audience segments, and measuring results.
• Lead on the effective delivery of all components of Amgueddfa Cymru marketing campaigns, including briefing…