Content Writer & Personal Brand Manager

Compensation & Benefits

Holiday allowance: 28 days including bank holidays.

Compensation: DOE.

Create exceptional written content that positions us as the authority in CRO and Shopify performance. This includes long‑form resources, deep‑thinking articles, case studies, frameworks, social content, and founder‑led narratives.

This is not generic content marketing. You’ll work directly with the CEO to extract real insight from live CRO experiments, client work, and internal thinking, and convert that into content people genuinely learn from, save, and share.

You’ll also support the CEO’s personal brand and social presence, ensuring consistent, high‑quality output across Linked In and other channels.

This is a builder role. You won’t be filling a content calendar. You’ll be shaping how we communicate our expertise to the market. The bar is simple: create content that builds authority, attracts qualified inbound opportunities, and compounds over time.

We’re a performance‑focused Shopify agency specialising in CRO, landing pages, theme builds, and site optimisation. Our work directly impacts revenue for high‑growth ecommerce brands.

We’ve grown rapidly through reputation and results, not volume marketing. Now, we’re investing seriously into content and founder brand to scale authority and inbound demand.

This role exists to turn our real expertise into high‑leverage written content. You’ll work directly with the CEO and senior team, with full access to insights, experiments, and internal thinking.

• Write high‑quality CRO and Shopify resources: articles, guides, frameworks, case studies, teardown analyses, and opinion pieces.
• Write Linked In posts, threads, and long‑form content for the CEO, capturing voice, thinking, and expertise.
• Interview team members and extract insights from live CRO work, turning it into valuable written content.
• Maintain an exceptionally high bar for clarity, depth, and usefulness. No generic content.
• Build and maintain a structured content pipeline based on real expertise, experiments, and insights.
• Help shape and write social media content that builds authority and engagement.
• Ensure content compounds over time: evergreen resources, frameworks, and reference material.
• Direct access to the CEO and senior CRO team as content sources.
• Real experimentation and expertise to turn into meaningful content.
• A profitable, growing agency investing heavily into brand and authority.
• Your work directly impacts inbound demand and brand positioning.
• A great team that looks after you — including a yearly all‑expenses team trip abroad.

• Exceptional writer. Clear, structured, precise. You make complex ideas simple.
• Commercially aware. You understand content exists to build authority and drive opportunity.
• Curious and analytical. You want to understand why things work, not just describe them.
• Structured thinker. You can organise ideas into frameworks, guides, and systems.
• High standards. You care deeply about quality, not volume.
• Autonomous. You can operate independently and take ownership of output.
• Collaborative. Comfortable working directly with founders and extracting insight.

• You’ve written high‑quality content for agencies, SaaS, ecommerce, or marketing companies.
• You can show examples of resource‑style content, not just short social posts.
• You can take raw ideas and turn them into structured, valuable written content.
• You understand CRO, ecommerce, or marketing (or can learn quickly).
• You’ve supported founder‑led content or personal brands.
• You care about clarity, quality, and usefulness.

• You’ve shipped multiple high‑quality written pieces.
• You’ve established a repeatable content workflow with the CEO.
• You’ve improved consistency and quality of founder content.

• You’ve built a meaningful library of valuable CRO content.
• You’ve contributed to measurable growth in inbound opportunities.
• You’ve helped position the company as a recognised authority.