Marketing Executive

Marketing Executive Reference Number -

Salary Competitive plus bonus

Wessex Garages is a leading automotive retailer with a distinguished heritage built on delivering exceptional customer experiences. Representing some of the UK’s most recognised and prestigious automotive brands, we are driven by a commitment to innovation, performance, and seamless customer engagement across every touchpoint.

We are seeking a proactive and commercially minded Marketing Executive to lead and elevate marketing performance across our franchises, strengthening brand presence, enhancing customer journeys, and driving measurable sales growth.

The Marketing Executive will take ownership of the planning and execution of integrated marketing activity across both brands. This role combines strategic coordination with hands‑on delivery, ensuring all campaigns, content, and channels are aligned with manufacturer standards and commercial objectives.

A key focus of this role will be product positioning and placement, ensuring that our brands vehicles are effectively showcased across all customer‑facing channels to maximise visibility, desirability, and conversion.

The working hours for this role are 9am - 5pm Monday to Friday. You will be based from our Hyundai – Penarth Road, Cardiff site and travel across our dealerships in South Wales and the South West will be required.

• Plan, manage, and execute marketing activity across our franchises in line with brand guidelines and compliance standards
• Ensure consistent and premium brand representation across all digital and physical touchpoints

• Develop and deliver engaging, high‑quality content across websites, social media, paid channels, and manufacturer platforms
• Maintain accurate and compelling vehicle listings, offers, and digital assets
• Create dealer generated content for all media platforms

• Strategically position our vehicles across all marketing channels to maximise exposure and customer appeal
• Coordinate product placement across digital platforms, including homepage features, social campaigns, and paid media
• Lead in‑showroom product presentation, including vehicle displays, POS materials, and promotional zones
• Organise External product placements, arrange bookings, model focuses, decals for vehicles, brand event kits, brand ambassadors
• Notify all relevant management of bookings and set up instructions
• Collaborate with sales teams to highlight priority models, new launches, and high‑margin products
• Ensure alignment between online presentation and physical showroom experience for a seamless customer journey

• Support and deliver integrated campaigns including new vehicle launches, seasonal promotions, and aftersales initiatives
• Coordinate dealership events, sponsor ships, and local marketing activity to enhance community engagement

• Monitor campaign performance, analysing digital metrics, website traffic, and lead generation
• Provide insight‑driven recommendations to continuously optimise marketing effectiveness
• Utilise manufacturer, CRM, and Auto Trader reporting to inform strategic decisions
• Support CRM activity, including email campaigns, lead nurturing, and customer communications
• Enhance customer journeys through targeted messaging and data‑driven segmentation

• Work closely with dealership leadership, sales teams, manufacturers, and external partners to deliver aligned marketing outcomes
• Act as a key point of contact for brand compliance and campaign approvals

• Maintain marketing plans, budgets, and schedules, ensuring delivery on time and within budget
• Manage marketing systems, user access, and data accuracy across all platforms
• Ensure dealership information is consistently accurate across all online listings and third‑party platforms

• Proven experience in a marketing, digital, or content‑focused role
• Strong understanding of digital channels, social media, and online customer behaviour
• Excellent communication and copywriting skills
• High…