Customer Strategy and Insight Manager; Mat cover

Let Us Tell You a Bit About Us

Aldermore – the award-winning bank, trusted and highly rated by over a quarter of a million customers for more than a decade. With our range of specialist mortgages, savings accounts and business finance solutions, we're backing more people to go for it.

• 9 Month FTC (Mat cover)*

We’re Aldermore – the award-winning bank, trusted and highly rated by over a quarter of a million customers for more than a decade. With our range of specialist mortgages, savings accounts and business finance solutions, we're backing more people to go for it.

We thrive by saying “yes” to our customers. We respect the ingenuity of entrepreneurs and their startups; we give first-timers a leg-up onto the property ladder; we open up the lending market to many; and thousands of customers chose Motonovo Finance every week to buy their next car, van or motorbike.

This is where you come in. We are on a journey. A journey defined by a destination; to deliver on our purpose.

This is an exciting opportunity to join Aldermore as a Customer Strategy & Insight Manager. Sitting within Group Marketing, you will play a key role in shaping audience strategy, proposition development and customer growth opportunities across the business. Using customer insight, market intelligence and performance data, you'll develop audience and proposition recommendations that shape where we focus, who we target, how we position our propositions and where our budget should be spent.

Working closely with Marketing, Analytics and business line stakeholders, you'll bring together customer insight, market intelligence and performance data to identify growth opportunities, define audience strategies and shape proposition development across the business. From audience planning and Voice of Customer activity to market and customer analysis, you'll play a key role in ensuring customer understanding is embedded in marketing strategy, commercial planning and business decision-making.

This role would suit someone from a strategic marketing, audience strategy, proposition, customer insight or planning background who enjoys combining analytical thinking with commercial problem-solving. Whilst research and analysis form an important part of the role, the focus is on applying insight to develop marketing strategy, identify growth opportunities and deliver better customer and commercial outcomes.

• Support the development of audience strategies by translating business priorities, customer insight and market intelligence into actionable recommendations.
• Help identify audience-led proposition and campaign opportunities in partnership with Marketing teams.
• Develop and maintain audience understanding to identify opportunities for growth, improve targeting effectiveness and support proposition and campaign development.
• Develop and present insight-led recommendations, turning complex customer and market understanding into actions that shape marketing strategy and proposition development.
• Support the Voice of Customer programme, ensuring insight is translated into practical actions and business improvements.
• Build and refresh audience profiles and segmentation using customer data, research and performance insights.
• Support the delivery of customer and market research activity, including surveys, discussion guides, recruitment briefs and agency coordination.
• Organise fieldwork, analyse findings and produce clear insight summaries and presentations for stakeholders.

• Proven experience in marketing, proposition, audience strategy or strategic planning.
• Experience using customer insight, market intelligence and performance data to shape marketing decisions and business strategy.
• Strong commercial mindset, with the ability to identify growth opportunities and translate insight into action.
• Experience building positive relationships across multiple stakeholder groups and functions.
• Excellent communication and storytelling skills, with the ability to make complex ideas easy to understand.
• Confident managing wide range of…