Senior Communications Manager – Planning, Corporate & Insight
Listed on 2026-07-31
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Marketing / Advertising / PR
PR / Communications, Marketing Communications
This influential leadership role is responsible for leading the Planning, Corporate Narrative, Public Affairs and Insight portfolio, helping to ensure communications activity is coordinated, evidence‑led and aligned with organisational priorities. Working closely with the Deputy Head of Communications and senior leaders across the organisation, you will play a key role in shaping and delivering integrated communications plans that support Public Health Wales’ strategic objectives.
You will lead the development and delivery of communications planning frameworks, corporate narrative approaches, support with public affairs and insight and evaluation systems.
You will work with a wide range of stakeholders, providing strategic communications support, identifying reputational risks and opportunities, and contributing to policy advocacy and stakeholder engagement activity.
We are looking for someone with highly specialist communications knowledge, gained through significant experience and study to master's level equivalent or through substantial professional expertise. You will have a proven track record of leading integrated communications activity across multiple priorities, managing stakeholder relationships, influencing senior leaders and using insight and evaluation to inform strategic decision‑making. Strong planning, leadership, analytical and relationship‑management skills are essential.
Main duties of the job
- Lead the development and delivery of the Planning, Corporate Narrative, Public Affairs and Insight portfolio, contributing to the organisation's integrated communications plan under the direction of the Deputy Head of Communications
- Lead the implementation of a clear, consistent corporate narrative that articulates who the organisation is, why it exists and what it does across all internal and external communications.
- Lead the development, implementation and review of communications strategies and frameworks within the portfolio area, contributing to wider organisational communications priorities
- Embed insight, evaluation and reporting into communications activity to demonstrate impact, support continuous improvement and enable effective decision‑making.
- Our organisational values of Working Together, with Trust and Respect, to Make a Difference
, underpinned by our Being Our Best Framework set out how we are expected to undertake our roles. The Being Our Best colleague groups which apply to this role are Colleague and People Manager.
Working for your organisation
We are Public Health Wales – the national public health agency in Wales. Our purpose is ‘Working together for a healthier Wales’. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well‑being, and reduce inequalities for everyone in Wales, now and for future generations.
Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.
We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.
To find out more about working for us and the benefits we offer please visit (Use the "Apply for this Job" box below)./
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Detailed job description and main responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents
The ability to speak Welsh is desirable for this post;
English and/or Welsh speakers are equally welcome to apply
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