Senior Product Marketing Manager - Gateway, Devices & Vertical Solutions

Senior Product Marketing Manager - Gateway, Devices & Vertical Solutions

We’re looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI's Gateway product line, with a focus on card-present devices and vertical markets such as unattended retail, parking, medical, and beyond.

This role sits at the center of product, sales, and marketing, translating platform and device capabilities into compelling, solution-forward value propositions that resonate with the operators, partners, and buyers within each vertical. You will own market positioning, messaging, launches, and enablement for NMI's Gateway, device, and unattended solutions, ensuring NMI is the preferred payments partner across every vertical it serves.

This role requires a strong understanding of how vertical markets evaluate and adopt payment technology, and the ability to explain the value proposition and competitive advantages of NMI's solutions in terms that matter to each vertical, not just the technical specifications of the hardware or gateway itself. You'll help shape how partners, integrators and operators in card-present verticals, in particular the unattended (transportation, parking, vending, etc) space, and understand, evaluate, and succeed with NMI, while supporting revenue teams with clear, differentiated, outcome-focused messaging that drives pipeline and adoption.

Success in this role looks like partners, integrators and operators understanding how NMI's applications help their business succeed, not a list of device features.

This role is also NMI's evangelist for these solutions. You'll present directly to sales teams, internal and external stakeholders, and prospects, and represent NMI at trade shows, conferences, and other industry events, including external speaking opportunities and briefings with industry analysts. You'll build AI tools into your everyday workflow as a core habit rather than an occasional add-on, and bring enough technical depth across gateways, devices, APIs, and certification processes to hold your own in a room with engineers and technical buyers, not just repeat what they tell you.

NMI develops the most trusted payment software for mobile, online and in-store that is relied on in 38 countries, 24 hours a day, 365 days a year. With offices in Chicago, New York, Cape Town SA, and Bristol UK, our payment technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely and reliably. You've probably used our software when ordering a burger, paying for parking, buying something online or booking a train ticket, without even realizing it!

We believe that having a diverse group of employees strengthens both our work and our workplace. We're focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's Network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.

• Own Gateway, Device & Vertical Go-to-Market Strategy
  • Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals.
  • Define clear, solution-forward value propositions for each vertical's buyers and operators, grounded in the business outcomes NMI's applications enable and revenue generation rather than device or technical specifications alone.
  • Develop differentiated narratives that articulate why NMI is the payments partner of choice for each vertical, moving away from feature-and-spec language in favor of stories about partner and operator success.
  • Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence. Be the customer and go-to-market expert who drives adoption of our Gateway and device solutions.
• Drive Product Launches & Market Adoption
  • Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements.
  • Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
  • Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs that speak to each vertical's priorities and pain points.
  • Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the operator experience within each vertical.
• Deeply Understand Vertical & Device Ecosystems
  • Serve as the in-house expert on buyer and operator personas within medical, unattended, parking, transportation and other priority verticals.
  • Conduct market research to understand trends in device commerce, unattended retail, vertical-specific regulation, and payment application…