Manager, Product Marketing

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SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a.

- we invite you to be part of the solution!

This role owns that story, and the model to deliver it. You will set the portfolio level messaging not as a collection of features or a list of releases, but as a category-defining platform with a clear point of view, govern the framework that ranks how releases go to market and personally oversee any flagship launches. You will deliver the market and competitive intelligence that keeps SoSafe’s positioning sharp, differentiated and leading.

You will develop & manage a team of Sr PMMs focussed on segment-specific messaging and regular product releases.

At this level, you are expected to lead multiple work streams and deliver high-value outcomes, challenge assumptions about what matters and where to focus, and develop the people and operating model beneath you. This is a role for someone who has done great PMM work and is ready to set the standard for others.

Location:
Ireland, UK, or Germany (Remote)

The role has five core accountabilities, each is strategic in scope with direct accountability for commercial impact:

• Portfolio Messaging & Category Narrative
  Own the platform and category messaging architecture for SoSafe’s full portfolio. Define the headline story of what Human Risk Management means, why it matters and why SoSafe is the right answer. Translate into customer centric language articulating the pain we solve - prioritising outcomes and identity (not features). Maintain our story that we evolve as a living asset.

• GTM strategy and Launch Tiers
  Set the GTM strategy for how we take our portfolio to market - covering launch prioritisation, channel strategy and the motions to drive adoption and expansion. Own the tiered launch framework and define criteria that determine tier - holding the process accountable to commercial outputs (not activity).

• Market & Competitive Intelligence
  Maintain a clear, current view of the competitive landscape, category evolutions, analyst opinions and buyer behaviour. Track win/loss by competitor and route actionable intelligence across the business. Provide market intelligence to influence roadmap conversations, messaging alignment and sharpen positioning to define where we lead.

• Narrative Development
  Provide the messaging foundation for CEO keynotes, major event by owning the story to author how SoSafe represents its portfolio. Ensure any analyst positioning (incl narrative inputs, messaging alignment) supports evolving category definitions and criteria therein. Ensure consistency and cohesion of our story at a category - to a sales - level.

• Team Management
  Manage and develop two Sr PMM by setting clear expectations on what great looks like on launch execution, segmented messaging and commercial impact. Create clarity and structure so the team can move fast (operating rhythms, ownership, feedback loops) and make performance visible. Connect cross-functionally to influence and collaborate.

Day to day responsibilities include:

Messaging & Narrative

• Maintain the portfolio messaging architecture as a living document, updated when market, product or analyst perspective shifts.

• Own the master messaging framework through the customers’ view: situation, problem, solution, differentiation using direct language (not technical jargon).

• Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis as a standard part of your workflow..

• Own the company and elevator pitch; ensure consistent use across events, sales, and partner conversations & segment narratives align underneath this

GTM Strategy & Launch Governance

• Own the GTM planning calendar as a commercial asset; connecting product roadmap milestones to pipeline moments,…