European Marketing Manager - Evidence Strategy & Value Communication

At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives.

We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career

About This Role

We are seeking an experienced professional to lead the development and execution of clinical and health economic evidence dissemination strategies, as well as peer-to-peer education initiatives, that communicate the clinical, operational, and economic value of the Zio® service across clinical and non-clinical healthcare stakeholders.

This role is responsible for identifying and prioritising relevant clinical, health economic, and market access evidence, and partnering with internal subject matter experts to translate this evidence into clear, compelling messaging that articulates the Zio® service value proposition.

The individual will drive both external evidence dissemination and internal education efforts, while supporting Medical Affairs-led peer-to-peer education initiatives such as webinars, symposia, speaker programs, to accelerate adoption across targeted European markets.

Please note - Candidates must be based in the UK to be considered for this role
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Responsibilities:

Clinical & Market Access Evidence Strategy

• Develop and execute evidence dissemination strategy to support Zio adoption.
• Partner with Scientific Affairs and Global Market Access teams to understand the evolving clinical and health economic evidence landscape.
• Translate complex clinical and economic evidence into compelling value propositions.
• Identify evidence gaps, adoption barriers, and market-specific needs to inform dissemination priorities and commercial strategies.

Content Development & Dissemination

• Develop evidence-based materials including brochures, presentations, whitepapers, publication-related content to support clinical and market access value communication.
• Drive the dissemination of newly published clinical evidence, guideline updates, and health economic analyses across target markets.
• Develop Real-World Evidence (RWE) materials in collaboration with sales, customer experience, and market access teams.
• Educate and train commercial teams on the clinical and economic value of Zio®
• Develop sales enablement resources, field guidance, and commercial support tools.
• Partner with Medical Affairs and commercial teams to define peer-to-peer education initiatives aligned with international strategic priorities.
• Support Medical Affairs to drive educational initiatives including webinars, symposia, speaker programs, educational events.
• Contribute to the development of educational content for the iRhythm Academy

Market Insights & Strategic Support

• Monitor market trends, guideline developments, competitive evidence, and healthcare system priorities across international markets.
• Gather customer insights to refine messaging and improve evidence communication strategies.

Budget Management

• Manage marketing budget for assigned responsibilities, ensuring efficient allocation of resources to maximize ROI.
• Monitor and analyze marketing performance metrics to track budget utilization and campaign effectiveness.

Other Responsibilities

• Manage other ad hoc Marketing projects as required

Required

About you:

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Biomedical Engineering, or related field
• Minimum 6+ years of experience in healthcare, medical device, or digital health marketing or 4 years with an MBA.
• Minimum 3+ years of experience working with clinical and/or health economic evidence in a commercial healthcare environment
• Strong understanding of clinical evidence dissemination and value communication within healthcare systems
• Experience translating scientific and economic data into customer-facing commercial narratives
• Excellent project management and…