Performance Marketer​/Creative Strategist at Tooth Fairy Healthcare Ltd

Job Title

Performance Marketer/Creative Strategist

Not Disclosed

Tooth Fairy Healthcare Ltd is a growth-stage healthtech company that has raised ~£10m from investors including LBO France, ADA Ventures, and Seedcamp to build the UK's first health-regulated dental app.

As the first dedicated performance hire at Tooth Fairy Healthcare Ltd, you will build and scale the paid acquisition engine from the ground up. You’ll own Meta and Tik Tok accounts, manage the Shopify storefront, and develop high-converting creative strategies to bring professional dental care directly to patients via the mobile app.

Remote, UK

• Join the UK's first CQC-registered healthtech startup that is revolutionizing dental care with AI-driven tools and virtual consultations.
• Work with a venture-backed team (~£10m raised) that has secured investment from top-tier firms like Seedcamp, LBO France, and ADA Ventures.
• Enjoy high autonomy as the founding performance marketer, owning the end-to-end strategy for a product with 90% patient approval and App of the Year status.

• Own the end-to-end execution of paid acquisition across Meta and Tik Tok, managing budgets and optimizing campaign structures for ROI.
• Concept and develop winning ad creative specifically for DTC health products, moving from initial ideation to high-converting visual assets.
• Manage the Shopify storefront and implement tracking frameworks to ensure data-driven decisions across the entire customer acquisition funnel.

• Proven track record running high-spend Meta and Tik Tok campaigns for DTC or e-commerce brands, with a deep understanding of platform algorithms.
• Expert-level proficiency in Shopify management and a strong grasp of performance marketing analytics, attribution models, and conversion rate optimization.
• A rare blend of creative and analytical thinking, capable of both drafting compelling ad briefs and executing technical campaign setups independently.