Google Ads Specialist

Alameda County Social Services Agency (ACSSA) is a unified organization that delivers essential social services and support to individuals, families, and communities across Alameda County. Established in 1975 through a unanimous Board of Supervisors vote, ACSSA brought together key programs to strengthen its ability to serve, respond, and uplift residents in need. The agency continues to evolve, recently introducing a new brand identity and logo that reflect its mission and modern approach to public service.

ACSSA’s work is guided by core values of Dignity, Integrity, Compassion, Shared Purpose, and Accountability, offering both a safety net and a way forward for the community.

The Google Ads Specialist is a full-time remote role responsible for planning, executing, and optimizing Google Ads campaigns that support ACSSA’s outreach and awareness goals. This role includes conducting keyword research, configuring and managing search and display campaigns, monitoring performance metrics, and making data-driven adjustments to improve results. The specialist will collaborate with internal teams to align campaigns with program priorities, craft compelling ad copy, and ensure that all paid efforts reflect the agency’s values and brand guidelines.

Day-to-day tasks also involve reporting on campaign performance, managing budgets, maintaining compliance with platform policies, and identifying new opportunities to reach and engage target audiences.

• Candidates should possess skills in Google Ads campaign setup and management, including keyword research, bid strategies, and audience targeting.
• Candidates should possess skills in performance analysis, using tools such as Google Analytics, conversion tracking, and data reporting to optimize campaigns.
• Candidates should possess skills in ad copywriting, landing page coordination, and A/B testing to improve click-through and conversion rates.
• Candidates should possess skills in budget management, forecasting, and ensuring efficient use of advertising spend.
• Candidates should possess skills in collaborating with cross-functional teams, communicating campaign insights clearly, and aligning efforts with organizational goals.
• Relevant experience with search engine marketing, pay-per-click advertising, or digital outreach in public sector or nonprofit environments is beneficial.
• A strong understanding of accessibility, equity, and inclusive communication practices is beneficial.
• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience, is beneficial.